Two Minutes to Learn About Cross-border E-commerce and Festivals in Poland

How is Poland’s economic performance nowadays? In 2025, Poland’s real GDP grew by 3.6% year-on-year, compared with merely 0.2% for Germany and 0.9% for France over the same period. The European Commission forecasts that Poland’s economic growth will reach 3.5% in 2026, far exceeding the EU’s average growth rate of around 1.4%. Bloomberg predicts Poland will boast one of the fastest GDP growth rates among the 27 EU member states — twice the EU average and three times that of developed EU economies.

In terms of total GDP, Poland hit USD 1.04 trillion in 2025. It rose to become the largest economy in Central and Eastern Europe and the sixth-largest within the EU, overtaking Switzerland to rank as the world’s 20th largest economy. Poland has officially joined the “USD 1 Trillion GDP Club”.

August is Poland’s liveliest month with the best weather of the year. Days are warm and sunny, with an average temperature of 24°C, as if the whole nation switches to carnival mode. It is packed with official public holidays and various folk events. August is also a peak month for Poland’s e-commerce market, falling right at the tail end of summer sales and coinciding with the pre-back-to-school shopping boom — a grand occasion for both merchants and consumers.

Poland’s August calendar is filled with festivals!

15 August marks one of Poland’s most important public holidays. Two major observances fall on this single day:

Assumption of the Blessed Virgin Mary (Wniebowzięcie Najświętszej Maryi Panny) A major Catholic feast commemorating the Virgin Mary’s ascension into heaven. Poland is strongly rooted in Catholicism, and grand church ceremonies are held nationwide on this day.

Poles have added local flair to this religious festival, also naming it Our Lady of the Herbs (Matka Boska Zielna). By tradition, Polish families bring bouquets of herbs, wheat and flowers to churches for blessings, then keep them at home for the whole year, believed to bring divine protection and a plentiful harvest. Imagine crowds carrying floral arrangements inside churches — a truly heartwarming sight.

Polish Armed Forces Day Every 15 August, grand military parades take place in Warsaw. Devotions honouring the Virgin Mary alongside displays of tanks and artillery create a unique scene you can barely witness anywhere else but Poland.

Beyond the big day on 15 August, many other popular events take place across Poland in August:

Pierogi Festival (Kraków)

Held annually in August in Kraków, this culinary festival features nearly 100 stalls serving traditional and innovative pierogi, drawing food lovers from all over Europe. Resembling Chinese dumplings, pierogi can be boiled, steamed, pan-fried or deep-fried and are widely regarded as Poland’s national staple.

St. Dominic’s Fair (Gdańsk)

Located in the Baltic coastal city of Gdańsk, this urban celebration boasts a history stretching 766 years and ranks among Europe’s largest fairs. It gathers traders from across Poland and wider Europe, divided into zones for food, apparel, daily goods, antiques and artisan works spread across colour-coded streets. The greatest charm of this fair lies beyond its vibrancy: for more than seven centuries, people have travelled along these cobblestone paths to trade goods and share stories.

Polish Food Day

Observed on 25 August, it was launched in 2013 under the national initiative Doceń polskie (meaning “Appreciate Polish Products”), designed to promote Polish cuisine and support local producers. More than just a commemorative date, it is a nationwide campaign celebrating domestic food, when Poles across the country indulge in local delicacies.

August in Poland features not only traditional festivals but also a strong commercial shopping atmosphere.

St. Dominic’s Fair itself functions as a massive shopping festival, running roughly from late July to early August for around three weeks. Shoppers can find everything from wool goods, natural crystals, homemade ham and cheese from southern Poland, to Russian fur, Greek sponges and Italian wine. It hosts an extensive antique market in Europe, ideal for sourcing vintage jewellery.

E-commerce Promotions

Allegro, Poland’s largest e-commerce platform, runs its summer promotion from late June to early August. Sellers benefit from generous commission rebates and platform traffic support — a prime window to boost sales, while consumers enjoy great bargains.

Fashion products top the list of most popular online purchases in Poland, followed by electronics and media goods. Other sought-after categories include groceries, personal care, furniture & home appliances, toys, hobbies and DIY supplies.

Poland has two key retail seasons each year: the winter season from December to February, and the summer season spanning July to August.

Tips for Cross-border E-commerce Sellers

1. Capitalise on the final phase of summer sales Allegro’s summer promotion ends on 2 August, marking a major traffic peak in early August. Sellers can clear summer inventory and build momentum for back-to-school products.
2. Prepare for back-to-school season Roll out full promotions for back-to-school merchandise starting in early August. Following local consumer habits, run promotions for at least 48 hours; highlight core products 72 hours in advance to accommodate purchasing decision cycles.
3. Leverage holiday opportunities Launch special holiday offers around the public holiday on 15 August. Show appropriate respect around this significant observance to enhance brand reputation.

Note: Be mindful of cultural sensitivities. Marketing wording should avoid excessive commercialisation.

Poland’s e-commerce market in August receives dual momentum: the closing stage of summer sales plus the full swing of the back-to-school shopping season!

Selecting Export Logistics Solutions — Core Principles

Whichever logistics option you choose, the priority is to strike a balance between transit time, cost and product characteristics.

• High-value, urgent small parcels: International express
• Standard e-commerce parcels, cost-sensitive mid-sized shipments: Air freight dedicated lines
• Bulk cargo, flexible on lead time: Sea freight channels
• Sensitive goods such as battery-powered items & pure batteries: Partner with professional international logistics providers offering qualified sea/air freight dedicated lines for sensitive cargo.

Many major Chinese logistics providers have established extensive operations in Poland to deliver one-stop logistics solutions.

Reliable logistics connect Made-in-China seamlessly to the Polish market.