Under the tariff increase, Chinese brands use “AI companion products” and international express delivery to pry open the European market

In 2025, the global trade environment is facing new challenges, and tariffs are increasing, making it more difficult for Chinese brands to enter the European market. However, in this challenging sea, the wave of “emotional consumption” is quietly emerging, bringing new opportunities for Chinese brands. When the domestic AI robot Ropet with “AI temperature” in the European market, in addition to the emotional appeal of the product itself, but also inseparable from the efficient logistics chain built by international express delivery.

First, the European “loneliness economy” to promote the new blue ocean of emotional consumption

The “loneliness” of European society is driving a shift in consumer demand from functionality to emotional value. According to data, 59% of Europeans consider “quiet travel” as their first choice for stress relief, and 45% of consumers get a positive mood boost from emotionally designed products. This demand has given rise to diversified market segments: Nordic consumers are fond of the warmth of minimalist design, and products with soft lines and olive green color schemes are highly favored; the Southern European market favors passionate emotional expression, and Italian retro aesthetic style products are still hot. At the same time, the deep penetration of the concept of environmental protection has made “sustainable emotions” an important plus point. Aroma candles made of biodegradable materials and smart devices with detachable design not only satisfy consumers’ nostalgia, but also fit their ethical consumption concept.

In such a market background, “emotional accompaniment” has become the key to pry the minds of European consumers. The success of domestic AI robot Ropet is a typical case. Its plush and rounded shape and 37℃ body temperature simulation design have awakened the instinctive closeness of human beings to soft life; the emotional resonance engine equipped with the camera captures the owner’s expression changes in real time and realizes non-verbal emotional dialogue with symbols such as love hearts and teardrops in the pupils; it is even more worth mentioning that the end-side data processing technology ensures that there is zero record of the user’s behavioral trajectory, which accurately matches the ultimate pursuit of privacy and security in the European market. The end-side data processing technology ensures zero recording of the user’s behavioral trajectory, precisely matching the European market’s ultimate pursuit of privacy and security. This series of design makes the technology both warm and safe, successfully conquering European consumers. According to the data, 71% of Ropet’s users are women aged 27-35 who live alone in the city. Through “growth-oriented interaction”, the product generates personalized responses in long-term use, creating irreplaceable emotional dependence and meeting the core demand of European consumers for continuous comfort.

Second, Meest International Express: Building a chain of instant gratification for emotional consumption

In the European “emotional consumption” market, the emotional value of the product is important, but whether it can realize “instant gratification” is also critical. meest international express has become an important bridge for Chinese brands to connect with European consumers with its efficient logistics solutions.

Meest air freight line has a significant advantage, the flexible mechanism of starting from 0.1KG, which makes the transportation of lightweight products with high emotional value more cost-effective. The fastest delivery speed of 8 days allows consumers to quickly obtain products during the peak period of emotional fluctuations, forming a positive cycle of “emotional demand – fast response – repeat purchase dependence”. What is more noteworthy is that Meest International Express has made a breakthrough in logistics services, and can send pure electric special cargo, which opens a convenient channel for AI companion products with electricity such as smart companion products and solves the common transportation problems in cross-border logistics.

From the point of view of business logic, Meest International Express builds not only a logistics link, but also an extension of emotional value. When the consumer orders, no need to wait a long time, a short time to receive the product carrying the emotion, this rapid response greatly enhanced the consumer shopping experience, but also let the brand and the emotional connection between consumers more closely.

Third, the way to break the Chinese brand overseas: emotional products + efficient logistics dual-wheel drive

Facing the challenge of tariff increase, Chinese brands need to take “emotional resonance” as the product kernel and build a complete business chain supported by efficient logistics in order to stand firmly in the European market.

In terms of product strategy, we should focus on small and light products with high emotional value, such as personalized home accessories, smart companion products and handicrafts. These products not only have the advantage of transportation cost, but also have a high emotional premium space, which can realize “small volume carrying big emotions”. At the same time, we should focus on injecting emotional stories into each product, activating cultural identity through immersive narratives, and enhancing the attractiveness of products and brand recognition.

In terms of logistics cooperation, it is crucial to choose a professional and efficient logistics partner like Meest International Express. Its efficient transportation network and solutions for special categories can ensure that products are delivered to consumers in a timely and safe manner, and that the emotional value of the products is delivered to users in the first instance. This dual-wheel drive model of “emotional products + efficient logistics” will not only help Chinese brands to cope with the challenges of tariffs, but also seize the first opportunity in the European “emotional consumption” market.

The essence of emotional value is the gentle response of technology to human nature. When Chinese brands take Ropet as a role model, let products become “emotional anchors” in consumers’ lives, and make products “run with temperature” with the efficient logistics of Meest International Express, it will surely set off a consumer boom of “Chinese warmth” in the European market, opening up a promising new path for Chinese brands to go overseas. With the efficient logistics of Meest International Express, the products will “run with temperature”, which will surely set off a consumer boom of “Chinese warmth” in the European market, and open up a new path full of hope for Chinese brands to go overseas. Join hands with Meest International Express to start your emotional consumer journey in the European market!