Introducing Joom: A New Cross-Border E-Commerce Platform

Joom × Meest

While some cross-border e-commerce platforms are trapped in cut-throat competition and others have withdrawn from the market due to various reasons, are there still viable platform options for doing business in Europe? The answer is yes—Joom is one such platform.

Joom is a cross-border e-commerce platform headquartered in Latvia. Founded in Riga, Latvia in 2016, it expanded rapidly in markets across Europe, the Middle East, and Africa (EMEA) after its launch. Currently, it covers 118 countries and regions, with mobile app downloads exceeding 400 million and a stable user base in many European countries.

Joom boasts over 25 million monthly active users and processes more than 200,000 orders per day, with over 80% of transactions coming from mobile devices.

Why Can Joom Attract Sellers? Three Core Advantages!

For sellers, the top priorities when choosing a new platform are its growth potential and competitive edges. How does Joom perform in these aspects?

1. Precise Algorithmic Recommendations: Creating a “Bestseller Engine”

Joom’s core competitiveness lies in its powerful algorithm-based recommendation system. It can conduct in-depth analysis of users’ browsing, clicking, and purchasing behaviors, and accurately push the most suitable products to potential buyers. This means that as long as your products have market potential, they are highly likely to be “recognized” by the system, helping you gain substantial free traffic and achieve explosive sales growth.

2. Ultimate Mobile Experience: Capturing Fragmented Time

Joom is built for mobile devices. Its app features a concise and smooth interface, with a highly optimized shopping process—perfectly aligning with modern consumers’ habit of “scrolling and shopping” during fragmented time. For sellers focusing on light, novel products such as fashion accessories, small home items, and 3C accessories, Joom is an ideal platform.

3. Relatively Low Entry Barriers: A Friendly Start for New Sellers

Compared with some mature platforms that have increasingly strict entry requirements and fierce competition, Joom remains open and welcoming to Chinese sellers. Its store registration process is relatively simplified, providing a more relaxed starting environment for new sellers. It is an ideal choice for testing new products and accumulating cross-border e-commerce experience.

Sincere Advice for Sellers: How to Succeed on Joom?

Opportunities are abundant, but success does not come overnight. To tap into the potential of Joom, you need to focus on three key areas:

• Product Selection: The foundation of success—choose products that match market demand.
• Product Listing Optimization: Enhance the visibility and appeal of your products.
• Logistics & Customer Reviews: Ensure smooth delivery and maintain a good reputation through positive reviews.

Joom × Meest Joint Live Broadcast!

Explore the New Blue-Ocean Market in Europe: Latest Joom Onboarding Benefits & Meest Logistics Solutions!

• Time: December 10, 2025 (15:00-16:20 PM, Beijing Time)
• Platform: WeChat Channels Live Broadcast – “Meest Global Express”

Joom Group is firmly committed to advancing its globalization strategy, actively expanding into new markets, and striving to provide global consumers with more excellent and convenient service experiences. Meanwhile, the platform eagerly looks forward to working hand in hand with global partners and consumers to create a more brilliant future and build a better tomorrow together.

Meest China December Benefits: No Gimmicks, Just Real Value

Meest China is offering a 60 RMB discount to all new customers this December—no complicated rules, just straightforward benefits!

Scope of Use

• No restrictions on countries, product types, or minimum spending.
• The discount applies to all countries and products that Meest supports for shipping.

Valid Period

• Registration Period: December 1 – December 31
• Discount Validity: The discount can be used for shipments within 30 days after registration (please refer to the system display for the specific expiration date).

Additional Benefit

Meest China provides free door-to-door pickup service nationwide for general merchandise (non-sensitive goods) weighing between 5kg and 30kg.

• Collection Locations Covered: Guangzhou, Shenzhen, Hong KongYou can entrust your goods to us with confidence!