To ensure the smooth customs clearance and transportation of your goods, please note the latest customs inspection requirements and logistics arrangements for the export of Labubu brand toy goods as follows:
1、Customs Inspection Requirements
Recently, customs has implemented very strict inspections on goods related to Labubu brand toys. In the case of unauthorized export of goods (i.e., without supporting documents or relevant permits), customs will impose a fine of RMB 500,000 in accordance with the law. Please ensure that all exported Labubu brand toy goods are accompanied by complete supporting documents and relevant permits to avoid unnecessary losses.
2、Logistics Arrangements
(1) Air Freight
Guangzhou Warehouse (Air Freight): Temporarily not accepting air freight shipments of Labubu brand toy goods. Please avoid using this warehouse for air freight operations.
Hong Kong Warehouse (Air Freight): Accepts Labubu brand toy goods and will arrange air shipment according to normal procedures. If you choose air freight, it is recommended to send the goods to the Hong Kong warehouse.
(2) Sea Freight
For sea freight, there are currently no such strict inspections or restrictions on Labubu brand toy goods, and we can normally accept and arrange sea freight shipments. You may reasonably choose sea freight based on your needs.
Please make necessary preparations in advance according to the above information to ensure that the goods comply with customs requirements and select the appropriate logistics warehouse and transportation method. Should you have any questions or need further assistance, please feel free to contact us.
Thank you for your understanding and support!
Since June 1, 2025, China and Uzbekistan have officially implemented a mutual visa waiver policy, a major boon injecting strong momentum into bilateral cooperation in economic trade, investment, tourism, and international logistics. It is predicted that the visa waiver will drive the trade and logistics growth rate between the two countries to 18%. Against this backdrop, Meest’s Uzbekistan logistics line, leveraging its own advantages, ushers in new development opportunities, building an efficient, convenient, and reliable logistics bridge for Sino-Uzbek trade.
Tourism Boom Drives Growth in Logistics Demand
Uzbekistan boasts world cultural heritage sites such as the ancient cities of Samarkand and Bukhara, endowed with unique tourism resources. After the implementation of the visa waiver policy, Chinese tourists’ enthusiasm for traveling to Uzbekistan has surged. It is expected that the number of Chinese tourists to Uzbekistan will significantly increase in the short term, with a year-on-year growth of over 50% expected within six months. The surge in tourist numbers directly stimulates demand for related products and services, including import and export trade of hotel supplies, tourist souvenirs, and characteristic handicrafts. Meest’s Uzbekistan logistics line has keenly captured this market change, actively adjusting logistics service strategies to provide higher-quality and more efficient solutions for tourism-related cargo transportation, meeting the diversified logistics needs brought by the booming tourism market.
The Sino-Uzbek visa waiver has made business exchanges more convenient and efficient. The previous cumbersome visa procedures are now a thing of the past, allowing Chinese enterprise representatives to freely visit Uzbekistan for market research and project negotiations, and Uzbek merchants to easily come to China for business opportunities. As Uzbekistan’s largest trading partner, China’s trade volume with Uzbekistan has reached $12.48 billion. After the visa waiver, bilateral trade volume is expected to grow by more than 20% within a year, with a richer and more diverse range of imported and exported goods. Meest’s Uzbekistan logistics line plays a key role in this trade growth trend. Its diversified transportation modes can meet the needs of different cargoes: road transport enables door-to-door delivery, flexible and convenient; railway transport is suitable for long-distance bulk goods, with low costs and large carrying capacity; air transport caters to high-value and urgent products, ensuring efficient and fast delivery. Whether Chinese electronic products and mechanical equipment are exported to Uzbekistan, or Uzbekistan’s high-quality agricultural products and characteristic handicrafts enter the Chinese market, Meest can provide precise and efficient logistics services to ensure goods arrive safely and on time, boosting the vigorous development of Sino-Uzbek trade.
The Sino-Uzbek visa waiver policy has promoted positive changes in the logistics sector, significantly improving logistics transportation efficiency and expected to reduce transportation costs. Logistics enterprises can more timely and accurately grasp market demand information, optimizing transportation routes and resource allocation. The freight volume of the China-Kyrgyzstan-Uzbekistan road transport corridor is expected to increase by more than 30% within a year after the visa waiver, with more frequent vehicle round-trips and further shortened transportation time. Air cargo also welcomes development opportunities: currently, there are 58 direct flights per week between the two countries, and the number of flights is expected to increase in the future, providing more choices for the transportation of high-value-added and time-sensitive goods. Relying on its professional logistics team and advanced logistics management system, Meest’s Uzbekistan logistics line fully integrates various resources, actively expands business scope, and improves service quality. In road transport, it strengthens cooperation with logistics hubs along the China-Kyrgyzstan-Uzbekistan highway, optimizing cargo loading/unloading, warehousing, and distribution processes to improve transport efficiency; in air transport, it maintains close cooperation with major airlines to ensure goods enjoy premium services such as priority loading/unloading and fast transshipment, thereby promoting the upgrading of the bilateral trade structure, driving the development of related industries such as cross-border e-commerce, and injecting new impetus into the economic development of both countries.
With the implementation of the Sino-Uzbek visa waiver policy, Meest’s Uzbekistan logistics line has become an indispensable force in Sino-Uzbek trade with its professional services, diverse transportation modes, and efficient logistics solutions. Driven by both the tourism boom and trade growth, Meest will continue to uphold the customer-first philosophy, continuously innovate and optimize logistics services, providing higher-quality and more efficient logistics experiences for enterprises and consumers in both countries, and helping Sino-Uzbek economic and trade cooperation reach new heights.
On May 15, 2025, Amazon’s European sites ushered in a major reform, announcing a reduction in logistics fees for some products and the exemption of return fees, which has brought new opportunities for sellers. Meanwhile, the Meest EU Parcel Line has become the focus of many sellers at this time, providing them with a more efficient and economical logistics solution.
Analysis of Amazon’s Logistics Fee Adjustment and Return Fee Exemption Policy
The adjustment of Amazon’s European sites mainly targets package-type products such as clothing, accessories, backpacks, and handbags, introducing seven new package size tiers. Distribution fees will be calculated based on the package size tier and product weight, rather than the greater of the product weight or dimensional weight. For each tier, the first 100 grams apply the basic rate, and each additional 100 grams will incur a fixed rate. This change has reduced FBA distribution fees for most related products, effectively easing sellers’ logistics cost burdens.
For product categories with high return rates such as backpacks and handbags, Amazon has even waived the return handling fee, requiring no additional action from sellers—the system will automatically exempt or refund related fees. The implementation of this policy undoubtedly provides more convenience and protection for sellers in handling returns.
Meest EU Parcel Line: The Ideal Choice for Sellers
The Meest EU Parcel Line is a logistics solution specially designed for small packages, suitable for products weighing no more than 2 kg. It offers advantages such as low transportation costs and short delivery times, making it the preferred choice for sellers under the new logistics rules of Amazon’s European sites.
The Meest EU Parcel Line stands out for calculating transportation fees based on the actual weight and volume of packages, which aligns with Amazon’s new logistics billing rules to further reduce sellers’ logistics costs. Meanwhile, the line provides end-to-end logistics tracking services, allowing sellers to real-time monitor the transportation status of packages, enhancing logistics transparency and controllability. Additionally, the Meest EU Parcel Line features fast customs clearance capabilities, ensuring packages pass through customs inspections quickly and smoothly, reducing customs clearance time and costs, and avoiding cargo delays caused by customs issues.
Seizing New Policy Opportunities to Enhance Market Competitiveness
With its advantages in logistics costs, delivery timeliness, package tracking, and customs clearance, the Meest EU Parcel Line has become an ideal choice for sellers to reduce logistics costs and improve operational efficiency under the new logistics rules of Amazon’s European sites. By partnering with reliable logistics providers like the Meest EU Parcel Line, sellers can fully leverage Amazon’s preferential policies, optimize logistics strategies, expand profit margins, and enhance market competitiveness, thus achieving better performance in the e-commerce market of Amazon’s European sites.
On the Iberian Peninsula in western Europe, Spain is emerging as a blue ocean market in the eyes of foreign trade professionals with its vigorous consumption vitality. This developed country, home to 48.59 million people, had a GDP of 1.46 trillion euros in 2023, with a per capita GDP exceeding 30,000 US dollars. Such a strong economic foundation has given rise to robust consumption demand. Especially in the e-commerce sector, a 93% internet penetration rate has nurtured a huge online consumer group. The retail e-commerce revenue, which reached 41 billion US dollars in 2022, is expected to exceed 60 billion US dollars by 2025. Among them, cross-border e-commerce transactions account for more than 50%, and large household electronics such as televisions have become star categories in cross-border consumption.
The activity in the Spanish TV market stems from the multiple drivers of technological iteration, consumption upgrading, and scenario reconstruction. In the high-end apartment areas of Madrid, the penetration rate of 4K ultra-high-definition TVs has reached 72%. OLED curved-screen TVs, with their ultra-thin bodies and immersive picture quality, have become a standard configuration for young families during decoration. Data shows that the sales volume of smart TVs in Spain increased by 18.3% year on year in 2023, and the proportion of models with AI voice control and smart home interconnection functions has increased to 65%. Consumers are willing to pay a 30%-50% premium for such high-end products.
Seasonal consumption waves further amplify market potential. During Black Friday every year, the daily passenger flow of home appliance stores in Barcelona exceeds 100,000, and the sales of TV categories account for 35%. In the month before Christmas, the number of TV orders on Madrid’s e-commerce platforms surged by 200% month on month, and many families choose to replace large-screen TVs as family entertainment centers during festivals. It is more noteworthy that the industrial cluster effect of Catalonia, the second largest autonomous community in Spain, has given birth to supporting needs for automotive electronics and home appliance maintenance, and the cross-border procurement volume of TV components has increased by an average of 12% annually.
The change in consumption concepts has also injected continuous vitality into the market. The Spanish tradition of “hedonism” in consumption is reflected in the pursuit of quality life in TV purchase. Surveys show that 62% of consumers obtain purchase suggestions through YouTube reviews and Instagram influencer recommendations, and brand stories and a sense of technology have become the key factors to impress them. On cross-border e-commerce platforms, Chinese brand TVs are gradually breaking the mid-to-high-end market long occupied by local brands with their cost-performance advantages.
Facing this blue ocean, logistics timeliness and service stability have become the key for foreign trade professionals to explore the market. Meest’s Spanish air export line has a stable timeliness of 13-20 days, directly delivering goods from China to Spain and 26 EU countries. It covers a last-mile network of more than 150,000 self-service pick-up points across Europe, perfectly solving the “last-mile” delivery problem for large household appliances. Aiming at the transportation needs of electronic products such as TVs, this line supports the carriage of compliant lithium batteries and electronic devices, provides nationwide free pickup for goods weighing 5-30 kg, and offers IOSS one-stop tax services, which greatly simplifies the customs clearance process for cross-border e-commerce.
In today’s Spanish market, TV consumption has been upgraded from single hardware purchase to the construction of family entertainment scenarios. With the triple advantages of “timeliness + compliance + service”, Meest’s Spanish air export line not only solves the basic needs of cross-border logistics but also helps foreign trade enterprises deeply participate in the wave of Spanish consumption upgrading through value-added services such as forward warehouse layout and intelligent route planning. When families in Madrid sit around Chinese brand smart TVs to watch La Liga matches, behind them is the logistics network woven by Meest’s line, which is closely connecting Chinese intelligent manufacturing with Spanish life aesthetics and opening up an efficient air corridor for foreign trade growth.
In 2025, the global e-commerce market is undergoing unprecedented transformation driven by digital technology. It is expected that by 2034, the market size will grow from 18.77 trillion U.S. dollars in 2024 to 75.12 trillion U.S. dollars, with a compound annual growth rate of 14.9%. Against this backdrop, TikTok, with its unique “content + interest” model, has rapidly emerged as the core position of social e-commerce. Its global user base has exceeded 2.05 billion, and the average daily user duration is as high as 95 minutes, far exceeding Instagram’s 62 minutes. As one of the emerging markets in Europe, Spain’s e-commerce industry is showing great potential and vitality.
Spain’s e-commerce revenue is expected to reach 39.81 billion U.S. dollars in 2025, with more than 30 million social media users, and TikTok users’ average daily usage time is in a leading position. The best-selling categories in the Spanish market show obvious localized characteristics, with strong demand for health supplements, perfumes, headphones and other products. The market share of beauty and personal care and communication electronics categories exceeds 40%. Spanish consumers have high requirements for product quality and brands, especially in the fields of fashion and electronic products. They are willing to pay higher prices for high-quality and reliable products. In addition, Spain has a rich festival culture. Christmas, Easter, Black Friday and other festivals are important shopping peaks. Consumers are sensitive to promotional activities, and means such as discounts and full reductions can effectively stimulate purchasing desire.
However, the Spanish market also has some challenges. Amazon and the local platform El Corte Inglés dominate the market, and the competition is fierce. Consumers’ trust in social e-commerce is relatively low. Sellers need to strengthen KOL endorsement and provide high-quality products and services to enhance brand image and consumers’ trust. In addition, although Spain’s logistics infrastructure is relatively developed, it may also face problems such as transportation delays in the peak season, which requires a reliable logistics partner to ensure that goods can be delivered in a timely manner.
In the logistics challenges of the Spanish market, the Spanish courier Meest is building a path for cross-border sellers through customized services. Its 13-20 day air freight special line covers Spain and 26 EU countries. Relying on more than 150,000 independent pick-up points across Europe and “white-glove delivery” services, it solves the last-mile delivery problem; IOSS one-stop tax service and CE certification pre-audit increase customs clearance efficiency by 60%, effectively reducing tax risks; Aiming at the consumption characteristics of the Spanish peak season, Meest’s forward warehouse layout and 72-hour express delivery plan have helped many TikTok Shop sellers double their order volume during “Black Friday”. From Madrid to Barcelona, Meest is efficiently connecting Chinese goods with Spanish consumer enthusiasm through its logistics network.
The Mexican e-commerce market is growing explosively at an annual rate of over 20%, with an expected 44 million new users added between 2024 and 2029. Its huge consumption potential has attracted numerous cross-border sellers. However, challenges such as slow logistics, complex customs clearance, and high freight costs have become major obstacles. Nearly 70% of consumers abandon purchases due to poor logistics experiences. Against this backdrop, Meest’s Mexico air freight special line provides customized solutions, opening a golden transportation channel for sellers from China to Mexico.
Dividends of the Mexican E-commerce Market and Logistics Pain Points
Booming Market Opportunities
Mexico has a population of over 126 million, with more than half under 30 years old. The young consumer group has become the main driver of e-commerce growth. Data shows that online buyers in Mexico accounted for 74.8% in 2023, and this is expected to rise to 89.6% by 2029. The e-commerce market features a “dual-giant lead” pattern, with Amazon and Mercado Libre each holding about 20% of the market share. Platforms like Walmart and Liverpool are also rising rapidly, providing broad development space for Chinese sellers.
Practical Challenges in Logistics Operations
Customs Barriers: The application process for the Mexican Tax ID (RFC) is tedious, and tariff policies lack transparency and change frequently, often causing cargo delays due to customs issues.
Special Cargo Restrictions: Products containing batteries or hazardous materials require special certifications, imposing high transportation thresholds.
High Costs: Traditional air freight prices remain high, and hidden fees (warehousing, inspection, returns) further compress profits.
Last-Mile Control Issues: Irregular address systems and difficult delivery in remote areas lead to high loss and complaint rates.
Meest’s air freight special line balances timeliness and cost significantly. Using direct flight routes with local fast customs clearance channels, it completes door-to-door delivery of regular goods within 5-7 working days. It also breaks through traditional air freight restrictions on light cargo, offering services for ultra-small packages as low as 0.1kg, with freight covering the entire process. Additionally, it dynamically allocates cargo compartments based on product attributes to ensure timeliness and reduce costs.
Its full-chain service system safeguards the journey from Chinese warehouses to Mexican doorsteps:
Customs Clearance: Provides RFC tax ID agency and duty-inclusive services, with real-time policy tracking.
Special Cargo Transportation: Offers compliant packaging solutions for sensitive goods like batteries without extra certificates.
Last-Mile Delivery: Achieves full coverage through a self-built network, equipped with a digital signature system and triple delivery mechanisms to improve success rates.
Customer Service: A multilingual (Chinese, Spanish, English) team is online 7×12 hours for efficient communication.
Five Reasons to Choose Meest
Direct Sourcing: Owned air transport capacity + local delivery network, avoiding markups from outsourcing.
Transparent Pricing: Quoted prices include all fees, with no hidden costs like fuel surcharges or remote area fees.
Compliance Guarantee: All transportation plans comply with the latest regulations of the Mexican customs and civil aviation authority, reducing the risk of customs detention.
Technological Empowerment: Provides API interfaces to connect with sellers’ ERP systems for real-time cargo tracking.
Risk Protection: Full compensation for lost goods based on declared value; 30% freight refund for delays exceeding 72 hours.
The explosive growth of the Mexican e-commerce market has begun, and logistics capabilities will be a key factor for sellers to succeed. With its three-dimensional advantages in “timeliness + cost + service”, Meest’s Mexico air freight special line builds a high-speed channel for Chinese sellers to enter the Latin American market, helping brands seize opportunities in this blue ocean.
In the e-commerce landscape of Central and Eastern Europe, Poland is emerging as a must – compete market for global sellers with rocket – like growth. Statista data shows that the scale of Poland’s e – commerce market will reach 25.6 billion US dollars in 2025, and it will continue to expand at a compound annual growth rate of 8.71% in the next four years, expected to exceed 35.76 billion US dollars by 2029. More notably, the penetration rate of online shopping users in Poland will soar from 43.2% to 71%. The latest report from BaseLinker also confirms that in January 2025, the sales of Poland’s cross – border e – commerce surged 28.9% year on year, accounting for more than 20% for the first time. This booming market is releasing huge consumption potential to the world through the local giant Allegro platform (with a market share of 94% and more than 21 million registered users).
Five Golden Categories Ignite Consumption Enthusiasm in Poland
The shopping carts of Polish consumers are being filled with made – in – China products. On the Allegro platform, clothing and shoes, 3C electronics, auto parts, beauty and personal care, and sports equipment form the five best – selling categories. Young people wearing Chinese brand wireless headphones can be seen everywhere on the streets of Warsaw. Data shows that the quarterly sales of such products have exceeded 8 million US dollars. The monthly sales of women’s dresses exceed 500,000 pieces. Chinese designer brands are deeply favored by Polish women for their unique tailoring and high cost performance. In the field of auto parts, car chargers and LED car lights have long been on the top of the hot search list, meeting the needs of Polish car owners for personalized vehicle modification. In the beauty and personal care category, essence, masks and other products with liquids have seen a surge in sales because they accurately match the European skin type. Behind these best – sellers is the dual pursuit of quality and cost performance by Polish consumers, which also opens up a broad market window for Chinese sellers.
Meest Poland Special Line: The Core Weapon to Occupy the Polish Market
Facing the explosive growth of Poland’s e – commerce, logistics has become the key to success or failure. The 30 – 40 – day timeliness of traditional sea transportation, high air transportation costs, and complex customs clearance procedures have deterred countless sellers. The emergence of Meest Poland Special Line has completely rewritten the rules of the game:
Time – efficiency victory: The customized air transportation service of 10 – 15 days speeds up 50% more than traditional logistics, and can achieve 48 – hour delivery in core cities such as Warsaw and Krakow, and 72 – hour coverage in remote areas, perfectly matching the expectation of Polish consumers for “buy now and get now”.
Professional carriage: Under the premise of compliance, Meest can carry sensitive categories such as 3C products with lithium batteries and beauty products with liquids, and provide professional packaging that is shockproof and pressure – resistant. The damage rate of goods is controlled below 0.5%, completely solving the worries of sellers.
Full – chain service: The logistics network covering the whole territory of Poland and 22 countries in Central and Eastern Europe, with more than 50,000 self – service pickup points in Poland, solves the problem of scattered distribution in multiple cities. The IOSS one – stop tax service and the Polish – speaking customs clearance team compress the VAT declaration process from 3 days to 4 hours, and the pre – audit system avoids 90% of compliance risks.
Intelligent efficiency improvement: The “front – end warehouse + intelligent warehouse allocation” model supports sellers to prepare goods in advance. After the Allegro order is generated, the system automatically matches the nearest warehouse for delivery. With the local express network, it realizes “next – day delivery”, and the inventory turnover rate can be increased by up to 4 times.
When Polish consumers place an order for Chinese wireless headphones or buy designer dresses on Allegro, the Meest Poland Special Line is quickly delivering goods from Chinese factories to European families through an efficient logistics network. In this trillion – level e – commerce blue ocean, Meest is not only a logistics service provider, but also a strategic partner for sellers to occupy the Polish market – breaking the game with time efficiency and taking root with services, helping Chinese brands write a new growth legend in the Eastern European market.
As Ukraine launches its $400 billion reconstruction blueprint and new customs policies create a dividend gap for pure electric product exports, Meest Ukraine Express is becoming a core facilitator for Chinese sellers to tap into the Eastern European market with its professional logistics solutions. As the third-largest local courier company in Ukraine, Meest has built an irreplaceable logistics barrier in Ukraine’s e-commerce market, which grows at an annual rate of 21%, with a 98% delivery rate and a full-chain solution for pure electric products.
The Ukrainian E-commerce Market: A $4.9 Billion Cake and Reconstruction Dividends
Explosive Market Fundamentals
As the second-largest e-commerce market in Eastern Europe, Ukraine’s e-commerce sales reached $4.9 billion in 2024, with an annual growth rate of 21%, and are expected to climb to $6.65 billion by 2028. What’s more attractive is its consumption structure—among 22 million internet users (52% of the population), online sales of electronic products account for 50%, and the cross-border shopping scale reaches $2 billion annually. Market research shows that Ukrainian consumers have a soft spot for cost-effective Chinese goods, especially in four pure electric categories: power equipment, electric tools, electric mobility, and consumer electronics, where demand is skyrocketing with reconstruction projects.
Special Opportunities Born from Reconstruction Projects
Ukraine’s $400 billion reconstruction plan is reshaping market demand: searches for power infrastructure products such as high-voltage substation equipment and solar power systems have increased by 300% year-on-year; procurement demand for electric construction machinery and portable charging equipment in the construction sector has grown by 25% weekly; electric bicycles and logistics distribution electric vehicles have become best-selling categories on cross-border e-commerce platforms due to urban transportation reconstruction. Meest data shows that in the first quarter of 2025, the number of cross-border e-commerce parcels in Ukraine reached 1.5 million, with pure electric products accounting for over 35%, and this proportion continues to rise.
Six Core Advantages of Meest Ukraine Express: Reconstructing the Cross-Border Logistics Experience
1. Timeliness Guarantee: 7-Day Delivery and 98% On-Time Delivery Rate
Relying on the linkage between a 2,000-square-meter overseas warehouse in Kyiv and a 10,000-square-meter comprehensive warehouse in Guangzhou, Meest has built a full-chain timeliness system of “48-hour cargo collection + 72-hour transportation + 48-hour terminal delivery.” In core cities of Ukraine, it achieves “7-day delivery” through its self-operated distribution network, covers 100% of remote areas through local logistics partners, and maintains a 98% on-time delivery rate during major promotions, which is 20% higher than the industry average.
2. Professional Handling of Pure Electric Products
In response to the optimized lithium battery inspection and supervision model under the new customs policy, Meest has launched a hazardous materials compliance handling plan:
Pre-classification customs clearance: Pre-completed HS code filing for lithium battery transportation specifications such as UN3480/UN3090
Professional packaging: Three-layer protection system of fire-retardant lining + shock-absorbing foam + anti-static outer box
Warehousing environment: Dedicated temperature and humidity-controlled storage areas for pure electric products in Kyiv overseas warehouses to meet hazardous materials storage requirements
3. Integrated Overseas Warehouse Services
Meest’s Ukrainian overseas warehouses provide full-process support from inventory management to after-sales:
One-stop fulfillment: 24-hour order response, 30% reduction in local distribution costs
Return and relabeling: Support product inspection, repackaging, and secondary shelving, 40% improvement in after-sales processing efficiency
4. Large Equipment Transportation Solutions
For large-scale products such as power equipment in reconstruction projects, Meest provides end-to-end customized services:
Professional customs clearance: Bilingual (Ukrainian, Russian, Chinese) customs clearance team, 50% improvement in customs clearance efficiency
7-day free warehousing: Guangzhou warehouse provides temporary storage services to flexibly match shipping schedules
Transportation insurance: Covers full transportation risks, with a maximum compensation of 120% of the cargo value
5. Empowerment by Intelligent Logistics Systems
Through API system integration and full-process GPS tracking, Meest achieves transparency in logistics nodes:
Order synchronization: Docking with mainstream platforms such as eMAG and Amazon, 60% improvement in order processing efficiency
Track query: Consumers can view parcel locations in real time, 35% reduction in logistics inquiries
Data reports: Provide multi-dimensional analysis reports on inventory turnover rate, delivery timeliness, etc.
6. Deep Integration with Policy Dividends
Following the cross-border trade facilitation policies of the General Administration of Customs, Meest has launched the “Three Reductions and One Optimization” service:
Process reduction: Simplified lithium battery inspection process, 40% reduction in declaration materials
Time reduction: Average customs clearance time compressed from 72 hours to 48 hours
Cost reduction: 30% reduction in compliance costs, exemption from outer box hazardous materials labeling fees
Service optimization: Provide new policy interpretation training to help sellers quickly adapt to regulatory changes
Seize Opportunities in the Ukrainian Market, Win the Future with Meest
As Ukraine transforms from a battlefield into a promising “golden market,” Meest Ukraine Express has become your reliable partner for exploring the Eastern European market with its professional logistics services. Whether it’s pure electric product transportation or large equipment distribution, Meest can provide you with efficient and safe solutions.
In the landscape of Latin American e-commerce, the Mexican market is shining brightly. With an internet penetration rate exceeding 86%, its e-commerce growth rate leads Latin America, and the market size is expected to exceed $45 billion by 2025. The annual Hot Sale promotion, known as Mexico’s “Double 11,” saw a surge in orders to 14.4 million and a transaction volume of 34.539 billion pesos (approximately $1.7 billion) in 2024. Amid this shopping spree, the demand for pure electric product transportation has skyrocketed. Meest’s Mexico pure electric air freight has become a powerful assistant for cross-border sellers to seize market opportunities, thanks to its three core advantages.
Booming Mexican E-Commerce Market and Explosive Demand for Pure Electric Products
The Mexican e-commerce market has continued to grow at a high speed in recent years. In 2024, e-commerce sales reached 789.7 billion pesos (approximately $39.1 billion), a year-on-year increase of about 20%, maintaining double-digit growth for six consecutive years. The number of e-commerce users has increased to 67.2 million, with a penetration rate of 84%. During the Hot Sale promotion, fashion, beauty and personal care, electronics, and small household appliances rank among the top three best-selling categories, with a large number of electronics and small household appliances being pure electric products. After the promotion, as summer arrives, the demand for power products such as outdoor power supplies and USB small fans has entered a peak period.
Three Core Advantages of Meest Pure Electric Air Freight: Addressing Logistics Pain Points
Efficient Customs Clearance for Rapid Shelving To address the strict regulation of lithium battery transportation, Meest has established an exclusive customs clearance channel and completed advance HS code pre-classification and filing. Through standardized customs clearance processes and professional team rapid review and declaration, the average customs clearance efficiency is more than 1 day faster than the industry. On the eve of the 2025 Hot Sale, an electric scooter brand completed customs clearance within 48 hours via Meest, 抢占市场先机 (seizing market opportunities) earlier than competitors.
Stable Timeliness with Guaranteed Delivery Relying on 6 weekly direct flights from Hong Kong, Meest has built an efficient full-link transportation system, controlling the entire process from cargo collection to delivery. In Mexico’s core consumption areas, cooperation with local logistics providers ensures priority delivery, maintaining a high on-time delivery rate during promotions. Compared with the significant timeliness fluctuations of traditional logistics during promotions, Meest keeps timeliness deviations within a minimal range, truly achieving “no delays during promotions.”
Professional Packaging for Safety Escort To ensure the safety of lithium battery transportation, Meest has developed a three-layer protective packaging system that is fireproof, shockproof, and anti-static, capable of withstanding complex transportation environments. Test data shows that this packaging solution has significantly reduced the transportation damage rate, helping sellers reduce after-sales costs. After an unmanned aerial vehicle (UAV) seller adopted this solution, the return rate during Hot Sale decreased significantly, and logistics after-sales costs were reduced by over 60%.
Partner with Meest to Win in the Mexican E-Commerce Market
The Mexican e-commerce market holds unlimited potential, and the Hot Sale promotion is a business opportunity not to be missed. Meest’s Mexico pure electric air freight solves the transportation challenges of pure electric products with professional services and reliable advantages. Whether you are a new entrant or a mature merchant seeking an upgrade, choosing Meest allows you to gain a first-mover advantage in the Mexican e-commerce market, achieve business growth, and embark on a new journey of wealth.
On June 13th, Meest China Ukraine welcomed a significant exchange event. Several manufacturers from China traveled to Ukraine to personally explore the local market and potential cooperation opportunities. Despite the complex current situation, they braved the journey to foster trust and partnership.
During the meeting, the Chinese entrepreneurs introduced their main business directions and showcased product samples to Sales Manager Andriy Svintsytskyi and Procurement Manager Inna Savchuk. The products covered beauty and personal care items, children’s toys, charging stations, inverters, and various electronic products. Both sides engaged in in-depth discussions on product features and market prospects in a warm and candid atmosphere.
Not long ago, these entrepreneurs first connected with Meest China at a customer meeting organized by Meest China’s Chinese branch. This trip to Ukraine marks a firm step forward from that initial encounter, demonstrating their high regard for cooperation and trust.
During the Kyiv discussions, the visiting entrepreneurs expressed their hope to collaborate with Meest China not only in logistics but also to promote their products through Meest Shop’s platform to Ukrainian customers. They also specially conveyed their support for Ukraine, sincerely wishing for an early end to the war and national reconstruction. This distant care and goodwill deeply moved the Meest team.
Both sides will maintain close communication to advance cooperation in the coming days. In these challenging times, such face-to-face exchanges are all the more precious. We thank them for their visit and look forward to seeing this cross-border partnership bear fruit.
When the e-commerce market in Europe and America is becoming increasingly competitive, Poland is becoming a new growth point for cross-border sellers with its unique market potential. As a logistics bridge connecting China-Poland trade, Meest Poland small parcel transportation line provides customized solutions for sellers to solve the core problems of customs clearance, timeliness, cost and other cross-border logistics, and builds a golden transportation channel from China to Poland.
Polish E-commerce: An Undervalued Growth Pole in Eastern Europe
Poland has a population of more than 38 million, with 82% of internet users and an annual growth rate of e-commerce consumers exceeding 15%. In 2023, the e-commerce market scale exceeded 26 billion euros, the average order value increased by 23% annually, and the annual growth rate of smart home appliances, new energy accessories and other categories was as high as 380%. The acceptance rate of Chinese manufacturing by the middle class reaches 78%, while the penetration rate of home appliances, auto parts and other categories is less than 35%, forming a high-growth and low-competition market environment, which provides a rare differentiated opportunity for Chinese sellers.
Using a combination of direct flights between China and Europe and railway express lines, regular goods can be transported from China to Poland within 7-10 working days, which is 40% more efficient than traditional postal small parcels. It supports the transportation of light and small items starting from 0.1kg, and the first weight rate is 25% lower than the industry average. The one-fee system covers the whole process of customs clearance and delivery, and there are no hidden costs such as fuel surcharges, which is perfect for light and small commodities such as 3C accessories and jewelry.
Customs Clearance and Terminal Service System
Provide Poland VAT tax number agency and tax-inclusive customs clearance services. The professional team tracks policy changes in real time, and the average customs clearance time is controlled within 24 hours. The self-built local distribution network covers the whole territory of Poland, with a digital signature system, and the complaint rate of false loss of goods has decreased by 70%; the Polish customer service team is online 7×12 hours, and the after-sales response efficiency is 50% faster than that of third-party logistics.
Customized Logistics Solutions
Standard small parcel line: suitable for general goods such as clothing and home furnishings, reaching in 7-10 days, and the cost is 28% lower than the traditional scheme.
Sensitive goods channel: support products containing lithium batteries, independent security inspection + compliant packaging, and the customs clearance rate exceeds 99%.
Overseas warehouse preposition: prepare goods in advance in core cities to achieve 3-5 days of express delivery, suitable for sellers with monthly sales of more than 500 orders.
Seller Evidence: Logistics Drives Business Growth
After a 3C accessory seller used the line, the logistics cost was reduced by 28%, and the delivery time was increased by 5 days; the auto parts seller optimized the after-sales service through the Polish customer service, and the dispute over false loss of goods was zero. For ultra-small goods starting from 0.1kg, the transportation cost of the line is 30% lower than that of traditional logistics, and the signing rate has increased from 85% to 98%, significantly improving the customer praise rate.
Three Core Advantages of Choosing Meest
EU compliance guarantee: provide CE certification assistance, reduce the risk of customs detention by 80%, and all schemes comply with Polish customs standards.
Transparent and controllable cost: the quotation is the full cost, there is no surcharge for remote areas, and the logistics cost is 20-30% lower than that of peers.
Deep terminal coverage: self-built distribution network + local team, and the delivery success rate in remote areas reaches 98%, far exceeding the industry average.
The outbreak window of the Polish e-commerce market has arrived, and logistics capabilities are changing from cost items to core competitiveness. Meest Poland small parcel transportation line helps Chinese sellers break through the bottleneck of cross-border logistics with the differentiated advantages of “precise timeliness, controllable cost and full-process service”, and establishes a first-mover advantage in this blue ocean market with an annual increase of 23% in average order value. Layout now, let logistics become the accelerator of business growth, not the stumbling block to development.
Hello everyone! Girls, please note that there is a ban on certain types of batteries for shipment + magnets.
There is labelling and information in the attachment: Updates in customs regulation when exporting/importing lithium thionyl chloride batteries from China! Lithium-Thionyl Chloride (Li-SOCl₂) batteries containing such components as thionyl gas (SOCl₂) and thionyl chloride (SOCl₂), which are listed in the Catalogue of Licences for Import and Export of Dual-Use Goods and Technologies, are prohibited for export without permits. Thionyl gas (and its derivatives) are dual-use chemicals that can be used for the production of civilian batteries as well as for the production of chemical weapons or military equipment, and therefore these substances are included in the international control system.
According to the rules and regulations on the management of controlled chemicals, in order to export such batteries from China, it is necessary to apply in advance for a ‘Licence for Import and Export of Dual-Use Goods and Technologies’.
Battery markings Li-SOCl₂:
1. Chemical composition:
Mentions: Li-SOCl₂ or Lithium Thionyl Chloride.
2. Format (size):
Example: 1/2AA, AA, C, D — standard cylindrical dimensions.
ER10280, ER14250, ER14335, ER14505, ER17335,ER18505,ER26500, ER34615 — industrial marking (ER = Lithium Thionyl Chloride). XXXX — a numeric code, that shows the size of the battery (similar to the cylindrical format).
Example: ER14505 = size AA, 3.6 V, approximately 2.6 Ah.
3. Voltage:
3.6V — almost always mentioned on the frame.
4. Producer and model name:
Example: PKCELL ER26500, LS ER 26500, EVE ER34615.
5. Additional labeling:
Non-rechargeable / Do not recharge — obligatory ! Possible marks: (do not recharge), ♻️ (utilization), температурные допуски.
Examples:
As summer approaches and global high-temperature weather persists alongside the upgrading of family leisure demands, the need for pool cleaning has surged, ushering in a sales peak for the global pool cleaning robot market. This article focuses on this popular product category and introduces the Meest EU Small Parcel Special Line, which plays a crucial role in cross-border logistics, helping sellers better seize business opportunities and introduce high-quality pool cleaning robot products to the European market.
According to the latest report from Fortune Business Insights, the global pool cleaning robot market reached $2 billion in 2024 and is expected to continue expanding at a compound annual growth rate of over 11%, exceeding $4.5 billion by 2032. This growth is primarily driven by the North American and European markets, with Europe accounting for 28% of the market share.
According to the latest report from Fortune Business Insights, the global pool cleaning robot market reached $2 billion in 2024 and is expected to continue expanding at a compound annual growth rate of over 11%, exceeding $4.5 billion by 2032. This growth is primarily driven by the North American and European markets, with Europe accounting for 28% of the market share.
Technologically, AI has become a standard feature in products, with 90% of new models achieving precise navigation through the integrated technology of radar and visual obstacle avoidance sensors. Online sales have grown significantly, as e-commerce platforms quickly increase their market share through better cost-performance displays and convenient delivery. The demand for models equipped with solar charging systems has witnessed rapid annual growth, reflecting the market’s strong response to green and sustainable technologies. The market landscape shows a polarization trend, with a clear distinction between basic models (priced at $200-400) and high-end models with smart IoT functions (priced above $800).
Pool markets and cleaning demands in major European consumer countries are robust on eBay’s UK, Germany, Italy, France, and Spain sites. The pool markets and cleaning needs of these countries have their own characteristics:
UK: With a household pool ownership rate of 8.5%, including 60% above-ground pools and 40% in-ground pools, the mainstream pool size is 28 square meters. UK consumers are relatively price-sensitive. Most pools are compact above-ground types with detachable sunshade facilities. Due to significant space limitations, local consumers prefer multifunctional small pool cleaning equipment.
Germany: With a household pool ownership rate of 12.0%, including 35% above-ground pools and 65% in-ground pools, the mainstream pool size is 35 square meters. German consumers have low price sensitivity, high brand recognition, and strict requirements for environmental and energy efficiency certifications of pool cleaning equipment. As there are many built-in in-ground pools in Germany, local consumers have high requirements for the climbing ability of pool cleaning equipment.
Italy: With a household pool ownership rate of 21.7%, including 55% above-ground pools and 45% in-ground pools, the mainstream pool size is 38 square meters. Italian consumers are highly price-sensitive. Most pools have a retro design style with stone veneers, and local consumers favor pool cleaning equipment with anti-scratch cleaning technology to avoid damaging the pool walls.
France: With a household pool ownership rate of 16.1%, including 40% above-ground pools and 60% in-ground pools, the mainstream pool size ranges from 30 to 50 square meters. French consumers have a medium level of price sensitivity. Pools in France focus on privacy and aesthetic design and are equipped with automatic water quality management systems. Local consumers have high requirements for pool water quality and prefer pool cleaning equipment with automatic cleaning systems.
Spain: With a household pool ownership rate of 23.5%, including 65% above-ground pools and 35% in-ground pools, the mainstream pool size is 40 square meters. Spanish consumers are highly price-sensitive. Most pools are seasonal detachable types with simple filtration devices, and there is a high demand for centralized maintenance during the peak season. Basic, cost-effective pool cleaning equipment is more popular.
After understanding the market characteristics and cleaning needs of major pool-consuming countries in Europe, sellers can expand their products in a targeted manner:
Economical products ($200-400): Suitable for the Spanish, Italian, and UK markets. The core configurations include basic cleaning and timing functions, and compact models are more popular with local consumers due to their high cost performance.
Mid-range products ($500-700): There is significant demand for such products in the German and French markets. Essential functions include APP control and multi-layer filtration. Given the high proportion of in-ground pools in Germany and other countries, products need to focus on climbing ability.
High-end products ($800+): There is demand for high-end products in German high-end residential areas and other places. Their differentiating features include self-charging bases, water quality monitoring, water purification functions, better map and path planning, and the ability to achieve adaptive navigation, precise distance measurement, and accurate positioning. They are suitable for cleaning pools of various shapes and wall types, avoiding edges and obstacles and eliminating overlaps and omissions.
Logistics plays a key role in selling pool cleaning robots to the European market through cross-border e-commerce. The Meest EU Small Parcel Special Line has become a trusted partner for sellers, thanks to its advantages of efficient transportation, full-process tracking, and professional customs clearance. It optimizes routes to reduce transportation time, provides visual tracking so that both buyers and sellers can keep abreast of parcel dynamics at any time, has a professional team to handle customs clearance efficiently, and offers a reasonable price system to help sellers control costs. Choosing the Meest EU Small Parcel Special Line can help sellers successfully introduce pool cleaning robots to the European market and stand out in cross-border e-commerce competition.
On the Amazon platform, the rising costs of in-station advertising have become a major headache for many sellers. However, Amazon has adjusted its promotion strategy to advance the “Climate Pledge Friendly (CPF)” program, giving priority display and traffic to products that meet environmental standards. As a result, products without CPF certification struggle to obtain the same level of traffic even with substantial advertising budgets.
CPF certification rigorously evaluates a product’s environmental attributes, covering aspects such as carbon footprint, sustainable materials, energy efficiency, and fair trade. Certified products receive an exclusive label and are showcased on Amazon’s Climate Pledge Friendly product page. Additionally, Amazon’s recommendation algorithm favors these products, prioritizing them in environmentally related searches and browsing, while allocating more resources in keyword advertising. This leads to CPF-certified products having 15%-20% higher ad click-through rates and 25% higher conversion rates compared to non-certified products.
During major promotions, CPF-certified products also gain more exposure. During the 2023 Prime Day, these products saw a 20%-30% increase in exposure, with some products experiencing sales growth exceeding 100%. Amazon also highlights CPF-certified products in sustainability-themed campaigns such as Earth Day. According to the 2024 Amazon Global Selling Cross-Border Summit, businesses that joined the CPF program saw an average sales increase of over 12% after one year, with 100 million customers shifting to purchasing climate-friendly products.
With the rise of the ESG (Environmental, Social, and Governance) trend, low-carbon and environmental practices have become a competitive barrier. Globally, 83% of consumers are willing to pay a premium for eco-friendly products. Not only Amazon but also other cross-border e-commerce platforms like Walmart, eBay, and Shopify are favoring environmentally friendly products, launching their own eco-programs and product sections. This is driven by increasing consumer demand for green products and the pressure of tightening global environmental regulations. For example, markets such as the EU, the U.S., Japan, and the UK have introduced numerous ESG-related policies and regulations, including carbon tariffs, plastic taxes, packaging laws, and zero-emission regulations. Non-compliance can lead to severe consequences, including fines, product 下架 (removal), market bans, and damaged brand reputation. Therefore, platforms need to promote eco-friendly products to mitigate policy risks.
Facing this trend, cross-border e-commerce sellers need to lay out early and seize the opportunities. On the product side, sellers should promote product greening and sustainability, develop eco-friendly products, obtain international certifications such as FSC, Fair Trade, and Energy Star, and enhance product competitiveness. At the same time, they should focus on niche markets and launch eco-themed products for markets with strict ESG requirements to meet consumers’ concerns about social responsibility.
On the operational side, sellers need to optimize their supply chains and logistics, achieve supply chain transparency, select suppliers that meet ESG standards, and avoid reputation risks. They should choose green logistics, adopt new energy logistics vehicles, optimize transportation routes to reduce carbon emissions, and use recyclable and biodegradable eco-packaging. Additionally, they should pay attention to policies and compliance, closely monitor ESG policies in target countries, obtain relevant certifications in advance, regularly review product and operational processes to ensure compliance with ESG standards, and establish a rapid response mechanism to address non-compliance issues.
Currently, there is a large number of Chinese cross-border e-commerce enterprises with severe product homogeneity and intensifying price wars. How to stand out in the competition? ESG provides a direction worth considering. As a reliable logistics partner, Meest logistics services can help sellers navigate the environmental wave and achieve sustainable development.
1. National Shopping Carnival
As one of the world’s top 15 economies, Mexico boasts an internet penetration rate of over 86%, with e-commerce growth leading Latin America. The e-commerce market is projected to exceed $45 billion by 2025. The Hot Sale Festival, a daily traffic-generating event in Mexico, is the largest e-commerce shopping carnival in the first half of the year and a key breakthrough for cross-border sellers to tap into the young consumer market. Sponsored by the Mexican Online Sales Association, the Hot Sale Festival has become one of the most important e-commerce shopping festivals in Mexico since its launch in 2014. During the 2024 festival, the number of orders reached 14.4 million, and the transaction volume reached 34.539 billion pesos (approximately $1.7 billion)[1]. Amazon data shows that the number of participants exceeded 12.5 million last year, with an average daily visit volume of 29.6 million to related e-commerce websites, and seller sales increased by up to 15 times.
2. Key Insights
Surge in Omnichannel Shopping Demand A Google Hot Sale: Customer Survey report shows that consumers shop through mobile websites, physical stores, digital applications, computers, social networks, etc., with a significant trend of multi-terminal shopping.
Cost-effectiveness Drives Consumption Decisions Ninety percent of consumers say they will try new brands or stores in pursuit of cost-effectiveness, and making shopping plans in advance and asking for more discounts has become the mainstream.
Installment Payments Boost Average Order Value On the first day of the 2024 Hot Sale Festival, more than 45% of orders on Mercado Libre used interest-free installment payments, with a peak of 1.2 million transactions in a single day. Installment tools significantly lower the consumption threshold.
3. Inventory of Hot-selling Categories on Platforms
The 2025 Hot Sale Festival on Amazon Mexico is scheduled to be held from May 26 to June 3, and the FBA warehousing deadline is May 10. Sellers need to stock up in advance to ensure inventory. During last year’s Hot Sale Festival on Mercado Libre Mexico, the sales volume exceeded $670 million, and the sales volume on the first day increased by 44% year-on-year. Chinese sellers performed well in categories such as small household appliances, sportswear, and pet supplies. Data from the Mexican e-commerce association shows that the top three hot-selling categories in 2024 were fashion, beauty and personal care, electronics, and small household appliances. In addition, June is just after the Hot Sale Festival, and the demand for seasonal products such as swimwear, outdoor equipment, and mini household appliances will explode. Consumers often purchase summer supplies in advance.
4. Logistics Escort: MEEST Mexico Express‘ Full-link Timeliness Guarantee
To help sellers 冲刺 (sprint for) the Mexican Hot Sale, MEEST Mexico Express relies on a localized performance network to launch an integrated service of “air direct flight + local customs clearance + last-mile delivery”:
Upgraded Timeliness: The first-mile timeliness is shortened to 5-7 days, supporting real-time logistics tracking and COD (cash on delivery) to ensure the rapid performance of big promotion orders.
Peak-season Exclusive Channel: A priority processing mechanism is launched for the Hot Sale Festival, the customs clearance efficiency is increased by 50%, and warehousing fee reductions and other benefits are provided to help sellers reduce operating costs.
Closed-loop Service: Covering all logistics links from Chinese warehouses to Mexican consumers, providing a visual tracking system and local customer service support, significantly enhancing the customer experience. With efficiency, safety, and economy as its core, MEEST Mexico Express provides sellers with one-stop logistics solutions and has become the “order explosion accelerator” behind the Mexican Hot Sale Festival.
In recent years, the integration of cross-border e-commerce and the “She Economy” has become one of the key growth engines in global trade. Female consumers not only dominate traditional consumption sectors but also demonstrate a strong demand for quality lifestyles, personalized products, and cultural experiences through cross-border shopping. This article analyzes the current status, trends, and driving effects on holiday consumption of the “She Economy” in cross-border e-commerce, combining industry trends and holiday consumption data, and discusses how MEEST logistics services facilitate the development of this market.
I. Development Trends of the “She Economy” in Cross-Border E-Commerce
1. Continuous Expansion of Market Scale
The latest reports from China’s cross-border e-commerce comprehensive pilot zones show that from January to September 2024, China’s cross-border e-commerce import-export volume reached 1.88 trillion yuan, a year-on-year increase of 11.5%, with exports growing by 15.2%. Female consumption, as a critical driver, accounts for a significant proportion in categories such as beauty, apparel, and maternal and infant products. According to the 2025-2030 Cross-Border E-Commerce Industry Development Trend Forecast Report by CIC Consulting, the global cross-border e-commerce market is expected to exceed $1 trillion by 2025, with China accounting for over 35%.
2. Growth in Personalized and Customized Demand
Global female consumers’ demand for personalized products is rapidly increasing. Cross-border e-commerce platforms provide customized services, such as clothing size customization and jewelry engraving, through big data analysis of user preferences. Data shows that the purchase conversion rate of customizable products is 40% higher than that of standard products. For example, Shein’s “small-order fast-reaction” model, which focuses on the female market, relies on a flexible supply chain to meet this demand, achieving sales of $9 billion in Europe in 2023, with its personalized customization category growing by over 60%.
3. Globalization of Live Commerce
Platforms like TikTok Shop have replicated the mature “live-stream shopping” experience from China to European and American markets through short videos and live-streaming. Live commerce is expected to become a core growth strategy for cross-border e-commerce in 2025, as female consumers are more attracted to interactive shopping experiences, driving sales in categories like beauty and apparel. For instance, TikTok Shop enhances order conversion rates among female users through limited-time commission reductions and influencer matchmaking.
II. Holidays Ignite Consumption Waves in the “She Economy”
Recently, Douyin Life Services released pre-March 8th consumption data showing that from March 1st to 6th, the total transaction volume of female consumers on the Douyin platform increased by 53% year-on-year, with orders for beauty products, jewelry, and hair salons increasing by 316%, 161%, and 126% respectively. Cross-border e-commerce platforms have launched synchronized holiday promotions, such as Temu’s “Queen’s Day” discounts and Shein’s customized gift boxes, boosting sales of female-related categories.
1. Shein’s “Women’s Empowerment” Themed Marketing
Before the festival, Shein launched a series of content titled “Stories of Female Entrepreneurs,” combined with product promotions, driving a 45% increase in clothing and accessories sales. Its platform data shows that orders from female users in the Middle East surged by 90% year-on-year, confirming the potential of emerging markets.
2. Rising Beauty Sales on TikTok
In the lead-up to International Women’s Day, top-selling product categories in TikTok’s U.S. market included beauty and personal care, health products, women’s lingerie, and apparel. Among them, a lip liner from the SACHEU Beauty brand topped the sales charts in TikTok’s U.S. market, with 10,200 units sold on February 14th alone. By the end of February, the product had sold 1,360,500 units on TikTok, with a total GMV exceeding $18,971,700.
III. MEEST Logistics Services Facilitating the “She Economy” Layout
With the continuous expansion of the global “She Economy” landscape in cross-border e-commerce, female consumption accounted for over 68% in 2023, with the three major sectors of beauty and personal care, premium accessories, and smart home furnishings growing at a rate of over 300%. Facing this trillion-yuan consumption red ocean, MEEST logistics services precisely match the needs of “She-demand” products going global through its robust logistics network and customized solutions, reducing logistics costs.
Advantages of MEEST Logistics Services
Customized Logistics Solutions for Female-Oriented Products: MEEST logistics services provide exclusive logistics channels for high-frequency female consumption categories such as beauty, apparel, and maternal and infant products. For example, the MEEST beauty special line ensures the safe transportation of sensitive products, covering multiple countries and regions to meet female consumers’ dual demands for quality and safety.
Efficient Logistics Network and Customs Clearance Capability: MEEST logistics services feature a mature customs clearance system and intelligent routing algorithms to ensure rapid customs clearance and efficient delivery of packages. Its full-process visual logistics services allow both sellers and buyers to track package status in real time, enhancing the shopping experience.
Diversified Logistics Products: Whether for small-sized beauty products or large-sized home furnishings, MEEST logistics services offer suitable solutions.
End-to-End Logistics Services: MEEST logistics services have established end-to-end logistics solutions, from door-to-door pickup to destination-country delivery, ensuring efficiency and reliability at every stage. Both cross-border e-commerce platform sellers and independent website operators can achieve global distribution through MEEST logistics services.
IV. Conclusion
The “She Economy” in cross-border e-commerce is thriving globally, driven by female consumers’ pursuit of quality lifestyles, personalized products, and cultural experiences. MEEST logistics services, with their customized logistics solutions and efficient service networks, have become a vital force in helping cross-border e-commerce sellers expand their “She Economy” presence. Whether during holiday promotions or daily sales, MEEST logistics services provide reliable logistics support for sellers, helping them better meet the needs of female consumers worldwide.
With the vigorous development of cross-border e-commerce, the toy industry, as a vital part of the global consumer market, is demonstrating enormous potential. According to forecasts by the renowned research institution Statista, the total global toy and game market reached $129 billion in 2024, with e-commerce accounting for over 40% of this share—and it is expected to grow rapidly at a compound annual growth rate of approximately 11%. Such an attractive market prospect has drawn numerous sellers to participate. To succeed in this cross-border e-commerce toy feast, efficient and reliable logistics is crucial, and Meest International Express is a powerful partner helping sellers navigate the toy blue ocean.
In terms of market trends, adult collectible and self-indulgent products have become significant growth drivers in the overseas toy e-commerce market. An increasing number of buyers select toys for personal collection purposes, and when purchasing toys for children, they tend to choose products with higher interactivity, such as vehicles, games, and outdoor items. Popular toy categories are diverse:
Remote-control toys have gained significant attention. The demand for high-unit-price and highly customized engineering remote-control vehicles continues to grow, as does the demand for professional remote-control vehicle modification parts.
Model toys hold great potential, including building blocks, alloy cars, assembly models, train models, etc. Take LEGO-style building blocks as an example, the demand for “technical part” 拼装 types (technical component assembly types) is increasingly rising.
Tabletop games cover board games, cards, strategy board games, and accessories. Global board game and card players spend an average of $532 per purchase, with retro/collectible versions and limited / 绝版桌游配件 (limited/out-of-print board game accessories) being highly favored.
In the plush toy market, buyers’ brand preferences have become increasingly evident. Young people are keen to repurchase and collect branded products in series.
Outdoor toys such as strollers, trampolines, and inflatable castles have also performed well. The demand for stroller models with new play styles or enhanced performance is surging, while trampolines and inflatable castles, despite their high unit prices, see a sustained increase in demand.
Facing these different types of toy products with distinct characteristics, Meest International Express provides comprehensive services leveraging its professional strengths:
Its professional packaging team customizes packaging solutions according to the characteristics of toys, ensuring that delicate remote-control toys and model toys with small parts remain undamaged during transportation.
With rich experience and a professional customs clearance team, it is familiar with the customs policies of various countries, enabling rapid customs clearance procedures and reducing cargo detention.
Through optimized transportation routes, strong logistics capacity, and an extensive distribution network, it not only ensures the transportation timeliness of products like tabletop games but also completes the transportation of large outdoor toys.
It offers diversified transportation solutions and high-quality warehousing services to help sellers reasonably control logistics costs for products such as plush toys and properly store goods.
In this multi-billion-dollar blue ocean of toy cross-border e-commerce, Meest International Express solves transportation challenges for sellers, helping them fully tap into the enormous potential of the toy industry and achieve sustained business growth.
I. Turbulence in the U.S. Market: Tariff Policies Forcing Strategic Shifts Among Cross-Border Merchants
In April 2025, the U.S. government announced the imposition of “benchmark tariffs + reciprocal tariffs” on global goods, directly impacting the cross-border e-commerce industry. Take fast-fashion platforms SHEIN and Temu as examples: after the implementation of steel and aluminum tariffs, SHEIN’s sales plummeted by 16%-41% within five days, while Temu saw an even steeper decline of 32%. With intensified trade barriers, Chinese sellers urgently need to seek emerging markets with friendly policies and convenient logistics—and Romania has become a key breakthrough.
II. Romanian Market: The Gateway to the EU and a New Blue Ocean for Logistics Services
As an EU member state and a country along the “Belt and Road” initiative, Romania boasts unique geographical advantages: by registering a local company, goods can enter the 27 EU countries tariff-free, covering 450 million consumers. Additionally, the country has a weak manufacturing sector and strong import demand, with 55% of internet users (approximately 10.48 million people) accustomed to online shopping. eMAG, the largest local e-commerce platform (with 150 million monthly visits), is attracting Chinese sellers through four major policies:
Service Upgrades: Establishing China-Romania tripartite teams (local + Shenzhen + Hangzhou), planning to set up offices in key cross-border e-commerce hubs to enhance store-opening efficiency;
Operational Empowerment: Providing full-process support including advertising optimization, product selection analysis, and campaign planning to boost sales;
Logistics Innovation: Improving the FBE warehousing network, offering storage fee reductions and other benefits for new sellers during peak seasons, and partnering with professional logistics providers to enhance fulfillment efficiency;
Lowered Thresholds: Removing platform experience requirements and offering tiered fee discounts for high-unit-price categories.
III. Logistics Services: The Core Competitiveness in Cross-Border Transformation
In expanding into the Romanian market, logistics services have become a make-or-break factor. Meest China, a professional logistics provider, has launched the “Romania Special Line Logistics” to deeply address eMAG’s FBE first-mile needs:
Multimodal Transport: Integrating air and land transport resources to provide flexible timing options and ensure rapid warehouse delivery;
Warehousing Synergy: Seamless integration with eMAG warehouses to optimize the warehousing process and shorten order processing cycles;
Compliance Assurance: Offering tariff declaration, compliance consulting, and other services to help sellers avoid policy risks;
Data Support: Analyzing market trends to assist sellers in formulating inventory strategies and reducing logistics costs.
Currently, Chinese sellers account for less than 10% of eMAG’s user base, but categories such as 3C and home furnishings have shown explosive potential. For example, a 3C seller reduced first-mile delivery time from 45 days to 15 days through Meest China’s special line logistics and achieved first-month sales of over €500,000 with eMAG’s advertising support. As eMAG invests €100 million to support Chinese sellers, the importance of logistics services will further increase—efficient fulfillment capabilities are not only a supply chain guarantee but also a key endorsement of brand trust.
The transition from the U.S. to Romania in cross-border e-commerce is essentially a dual game of “policy dividends + logistics efficiency.” For Chinese sellers, leveraging eMAG’s platform advantages and Meest China’s professional logistics services can both circumvent trade barriers and use the EU as a springboard to radiate into Eastern European markets. In this global layout, proactively building a dual-drive capability of “logistics + operations” will become the core code for seizing emerging market opportunities.
In 2025, the global pet economy has ushered in explosive growth. According to the 2024 Overseas Pet Market White Paper by Magic Mirror Insight, from January 2023 to June 2024, the online sales scale of the global pet market (North America, Europe, Southeast Asia, and the Asia – Pacific region) reached 242.18 billion yuan. Among them, the Southeast Asian market has led the growth rate, with the number of cat owners in Thailand and Malaysia increasing by 15% annually, driving the GMV of categories such as cat litter boxes and smart pet feeders to double. In this wave, Chinese cross – border e – commerce sellers have ushered in new development opportunities, and Meest International Express, with its professional capabilities in the cross – border logistics field, has become an important partner for Chinese pet brands to go global.
Ⅰ. The Rise of the Global Pet Economy and the Accelerated Overseas Expansion of Chinese Brands
The North American market, with a share of 156.73 billion US dollars, accounts for more than 50% of the global market and remains the largest pet consumption market. Although the European and Southeast Asian markets have a smaller share, their year – on – year growth rates in the first half of 2024 both exceeded 50%, showing strong growth potential. Pet food accounts for the largest market share at nearly 60%, while demands for pet insurance, health management, vaccines, and pharmaceuticals are also increasing.
Against this backdrop, Chinese pet brands such as PETKIT and HOROW have successfully entered the European and American markets, winning the recognition of consumers with high – quality products and reasonable prices. However, cross – border logistics, as a key link connecting Chinese sellers and overseas consumers, is of great importance. Meest International Express, which has deepened the cross – border logistics field for many years, provides efficient and reliable logistics solutions for Chinese pet brands to go global.
Meest International Express has set up offices and logistics centers in more than 33 countries worldwide, with a service scope covering more than 60 countries, building a wide and efficient global logistics network. For Chinese pet sellers, whether transporting products to mature markets such as North America and Europe or emerging markets such as Central Europe, Meest can provide stable logistics support. For example, pet smart feeders sent to Europe can be quickly and accurately delivered through Meest’s European special line and its dense distribution network in Europe.
(二) Diverse Transportation Methods
Air Freight Services: For pet products with high timeliness requirements, such as cat litter boxes and smart feeders, Meest provides high – frequency air freight services. Take the air freight special line from China to Ukraine as an example, with daily shipments, the transportation is usually completed in 12 – 15 days, ensuring that products are put on the shelves in time to meet consumers’ urgent needs.
Sea Freight Services: If sellers need to transport large quantities of pet food, cat litter and other goods, Meest’s sea freight services are an economical choice. Sea freight shipments are made weekly. Although the transportation time is longer (about 50 – 55 days), it can significantly reduce transportation costs, making it suitable for cost – sensitive enterprises.
(三) Last – Mile Services
After the goods arrive in the destination country, Meest provides flexible and diverse last – mile delivery services, including door – to – door delivery, pickup at pickup points, and pickup at self – service lockers, etc., to meet the needs of different consumers and enhance the shopping experience.
(四) Customized Logistics Solutions
Aiming at the characteristics of pet products, Meest International Express provides customized logistics solutions. For cross – border e – commerce sellers, Meest offers one – stop services covering domestic warehousing, sorting, packaging, international transportation, destination country customs clearance, and distribution. For example, sellers can store pet products in Meest’s large sorting warehouse in Panyu, Guangzhou (with an area of more than 10,000 square meters), and Meest is responsible for the subsequent transportation and distribution, which greatly simplifies the sellers’ logistics management processes.
Ⅲ. Seizing the Dividends of the Pet Economy, Meest Grows Together with Chinese Sellers
With the continuous boom in the global pet economy, Chinese cross – border e – commerce sellers have broad development prospects in the pet products field. Meest International Express will escort the overseas expansion of Chinese pet brands with its global network, diverse transportation methods, professional customs clearance capabilities, and customized services.
If you are a cross – border e – commerce seller of pet products and want to expand into global markets, Meest International Express will be your reliable logistics partner, helping you achieve a “stable, accurate, and on – time” logistics experience and seize the blue ocean opportunities of the pet economy.
At the beginning of 2025, SHEIN officially launched the “Blowout Order Plan” for domestic cross – border merchants. It offers multi – billion – level in – station and out – station traffic support, full – chain product selection guidance, and a yearly marketing activity matrix to open the door to the global market for sellers. As a key consumption hub in Southern Europe, Spain, with its strong demand for categories such as fashion, home furnishings, and 3C products, has become one of the key markets for the “Blowout Order Plan”. Domestic sellers who want to tap into the Spanish market can rely on SHEIN’s platform resources and Meest’s logistics advantages of the Spain Special Line to quickly open up the entire chain from product selection to performance.
The Spanish Market: SHEIN’s Growth Pole in Southern Europe
In Spain, SHEIN has already become the top choice for young consumers to shop. Local young people have a strong demand for fast fashion, personalized home decorations, and trendy digital products. Especially during festival seasons (such as Christmas, Three Kings Festival, and summer promotion seasons) and seasonal consumption nodes (such as summer vacation and back – to – school season), the platform’s traffic and order volume experience explosive growth. Data shows that the annual growth rate of the apparel and accessories category in the Spanish market exceeds 30%, and the repurchase rate of home decoration and 3C accessories categories is as high as 45%, forming a stable and highly potential consumer market.
Aiming at the consumption characteristics of the Spanish market, SHEIN’s “Blowout Order Plan” has accurately planned a yearly marketing calendar: from the “Mediterranean Style Home Season” in spring to the “Madrid Fashion Week Zone” in autumn, from the “Festival Limited Gift Boxes” in the Christmas season to the “Balearic Islands Vacation Equipment” in summer, each node combines local cultural customs and consumption hotspots to customize product selection directions for sellers. For example, Spanish consumers prefer colorful clothing, accessories with flamenco elements, and portable appliances suitable for outdoor gatherings, and these categories often become best – sellers in platform activities.
The “Blowout Order Plan” Empowers the Whole Chain, Making It Easy for Sellers to Enter the Market
Sellers who join the “Blowout Order Plan” can enjoy full – process support from product selection to performance:
Precise Product Selection Guidance: Based on the search data, best – selling lists, and social media trends in the Spanish market, SHEIN regularly pushes the “Spanish Potential Single Product List” to sellers, covering categories such as clothing, beauty, home furnishings, and 3C. For example, in the summer of 2024, the platform predicted that sunscreen clothes, beach bags, and portable Bluetooth speakers would be hot sellers during the Spanish beach vacation season and guided sellers to stock up in advance. The average order volume of related category sellers increased by 200%.
Traffic Resource Inclination: After sellers sign up for the exclusive activities in the Spanish market, they can obtain in – station golden booths (such as the home page focus map and category TOP recommendations), out – station social media advertising (cooperation with local KOLs on Facebook and Instagram in Spain), and limited – time flash sale exposure. A clothing brand in Guangzhou achieved a single – day sales volume of more than 500,000 US dollars in the Spanish market through the “Three Kings Festival Special Event”, and the brand exposure increased by 3 million times.
Operation Support and Training: SHEIN’s professional team provides Spanish detail page optimization, localized customer service guidance, and logistics plan suggestions to help sellers solve language barriers and cultural differences. The person in charge of a home decoration enterprise in Zhejiang said that under the platform’s guidance, the repurchase rate of its festival decoration products for Spanish families increased to 35%, and the sales volume in the Spanish market exceeded 8 million US dollars in 2024.
Meest Spain Special Line: The “Spanish Express” for Cross – Border Performance
In the logistics performance link, SHEIN has joined hands with Meest Spain Special Line to create a customized logistics solution for sellers, solving the pain points of cross – border transportation:
Efficient Customs Clearance: The Meest Spain Special Line has a professional customs clearance team that is familiar with the Spanish customs policies. It provides compliance declaration guidance for categories such as clothing and beauty products to ensure that goods pass through customs quickly. The average customs clearance time is shortened to 24 – 48 hours, effectively avoiding logistics congestion during festival promotions.
Express Delivery: Relying on the local 仓储 network in Spain, the Meest special line achieves “3 – 5 day delivery throughout Spain”, and major cities such as Madrid and Barcelona can support “next – day delivery” to meet the high requirements of local consumers for logistics timeliness.
Flexible Warehousing: It provides a forward warehouse stocking service. Sellers can store hot – selling products in the local warehouse in Spain in advance, and orders during activities can be directly shipped from the local warehouse, which reduces international transportation costs and improves the shopping experience of consumers.
Seize the Opportunity and Occupy the First Mover Advantage in the Spanish Market
For domestic small and medium – sized sellers, the combination of SHEIN’s “Blowout Order Plan” and Meest’s Spain Special Line provides a “double insurance” for entering the Spanish market. Whether it is clothing and luggage, home decoration, or 3C accessories and beauty personal care, as long as they keep up with the platform’s product selection trends and use the advantages of localized logistics, they can quickly achieve the leap from “Chinese factories” to “Spanish best – selling products”.
