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As summer approaches and global high-temperature weather persists alongside the upgrading of family leisure demands, the need for pool cleaning has surged, ushering in a sales peak for the global pool cleaning robot market. This article focuses on this popular product category and introduces the Meest EU Small Parcel Special Line, which plays a crucial role in cross-border logistics, helping sellers better seize business opportunities and introduce high-quality pool cleaning robot products to the European market.

According to the latest report from Fortune Business Insights, the global pool cleaning robot market reached $2 billion in 2024 and is expected to continue expanding at a compound annual growth rate of over 11%, exceeding $4.5 billion by 2032. This growth is primarily driven by the North American and European markets, with Europe accounting for 28% of the market share.

Technologically, AI has become a standard feature in products, with 90% of new models achieving precise navigation through the integrated technology of radar and visual obstacle avoidance sensors. Online sales have grown significantly, as e-commerce platforms quickly increase their market share through better cost-performance displays and convenient delivery. The demand for models equipped with solar charging systems has witnessed rapid annual growth, reflecting the market’s strong response to green and sustainable technologies. The market landscape shows a polarization trend, with a clear distinction between basic models (priced at $200-400) and high-end models with smart IoT functions (priced above $800).

Pool markets and cleaning demands in major European consumer countries are robust on eBay’s UK, Germany, Italy, France, and Spain sites. The pool markets and cleaning needs of these countries have their own characteristics:

UK: With a household pool ownership rate of 8.5%, including 60% above-ground pools and 40% in-ground pools, the mainstream pool size is 28 square meters. UK consumers are relatively price-sensitive. Most pools are compact above-ground types with detachable sunshade facilities. Due to significant space limitations, local consumers prefer multifunctional small pool cleaning equipment.
Germany: With a household pool ownership rate of 12.0%, including 35% above-ground pools and 65% in-ground pools, the mainstream pool size is 35 square meters. German consumers have low price sensitivity, high brand recognition, and strict requirements for environmental and energy efficiency certifications of pool cleaning equipment. As there are many built-in in-ground pools in Germany, local consumers have high requirements for the climbing ability of pool cleaning equipment.
Italy: With a household pool ownership rate of 21.7%, including 55% above-ground pools and 45% in-ground pools, the mainstream pool size is 38 square meters. Italian consumers are highly price-sensitive. Most pools have a retro design style with stone veneers, and local consumers favor pool cleaning equipment with anti-scratch cleaning technology to avoid damaging the pool walls.
France: With a household pool ownership rate of 16.1%, including 40% above-ground pools and 60% in-ground pools, the mainstream pool size ranges from 30 to 50 square meters. French consumers have a medium level of price sensitivity. Pools in France focus on privacy and aesthetic design and are equipped with automatic water quality management systems. Local consumers have high requirements for pool water quality and prefer pool cleaning equipment with automatic cleaning systems.
Spain: With a household pool ownership rate of 23.5%, including 65% above-ground pools and 35% in-ground pools, the mainstream pool size is 40 square meters. Spanish consumers are highly price-sensitive. Most pools are seasonal detachable types with simple filtration devices, and there is a high demand for centralized maintenance during the peak season. Basic, cost-effective pool cleaning equipment is more popular.

After understanding the market characteristics and cleaning needs of major pool-consuming countries in Europe, sellers can expand their products in a targeted manner:

Economical products ($200-400): Suitable for the Spanish, Italian, and UK markets. The core configurations include basic cleaning and timing functions, and compact models are more popular with local consumers due to their high cost performance.
Mid-range products ($500-700): There is significant demand for such products in the German and French markets. Essential functions include APP control and multi-layer filtration. Given the high proportion of in-ground pools in Germany and other countries, products need to focus on climbing ability.
High-end products ($800+): There is demand for high-end products in German high-end residential areas and other places. Their differentiating features include self-charging bases, water quality monitoring, water purification functions, better map and path planning, and the ability to achieve adaptive navigation, precise distance measurement, and accurate positioning. They are suitable for cleaning pools of various shapes and wall types, avoiding edges and obstacles and eliminating overlaps and omissions.

Logistics plays a key role in selling pool cleaning robots to the European market through cross-border e-commerce. The Meest EU Small Parcel Special Line has become a trusted partner for sellers, thanks to its advantages of efficient transportation, full-process tracking, and professional customs clearance. It optimizes routes to reduce transportation time, provides visual tracking so that both buyers and sellers can keep abreast of parcel dynamics at any time, has a professional team to handle customs clearance efficiently, and offers a reasonable price system to help sellers control costs. Choosing the Meest EU Small Parcel Special Line can help sellers successfully introduce pool cleaning robots to the European market and stand out in cross-border e-commerce competition.

On the Amazon platform, the rising costs of in-station advertising have become a major headache for many sellers. However, Amazon has adjusted its promotion strategy to advance the “Climate Pledge Friendly (CPF)” program, giving priority display and traffic to products that meet environmental standards. As a result, products without CPF certification struggle to obtain the same level of traffic even with substantial advertising budgets.

CPF certification rigorously evaluates a product’s environmental attributes, covering aspects such as carbon footprint, sustainable materials, energy efficiency, and fair trade. Certified products receive an exclusive label and are showcased on Amazon’s Climate Pledge Friendly product page. Additionally, Amazon’s recommendation algorithm favors these products, prioritizing them in environmentally related searches and browsing, while allocating more resources in keyword advertising. This leads to CPF-certified products having 15%-20% higher ad click-through rates and 25% higher conversion rates compared to non-certified products.

During major promotions, CPF-certified products also gain more exposure. During the 2023 Prime Day, these products saw a 20%-30% increase in exposure, with some products experiencing sales growth exceeding 100%. Amazon also highlights CPF-certified products in sustainability-themed campaigns such as Earth Day. According to the 2024 Amazon Global Selling Cross-Border Summit, businesses that joined the CPF program saw an average sales increase of over 12% after one year, with 100 million customers shifting to purchasing climate-friendly products.

With the rise of the ESG (Environmental, Social, and Governance) trend, low-carbon and environmental practices have become a competitive barrier. Globally, 83% of consumers are willing to pay a premium for eco-friendly products. Not only Amazon but also other cross-border e-commerce platforms like Walmart, eBay, and Shopify are favoring environmentally friendly products, launching their own eco-programs and product sections. This is driven by increasing consumer demand for green products and the pressure of tightening global environmental regulations. For example, markets such as the EU, the U.S., Japan, and the UK have introduced numerous ESG-related policies and regulations, including carbon tariffs, plastic taxes, packaging laws, and zero-emission regulations. Non-compliance can lead to severe consequences, including fines, product 下架 (removal), market bans, and damaged brand reputation. Therefore, platforms need to promote eco-friendly products to mitigate policy risks.

Facing this trend, cross-border e-commerce sellers need to lay out early and seize the opportunities. On the product side, sellers should promote product greening and sustainability, develop eco-friendly products, obtain international certifications such as FSC, Fair Trade, and Energy Star, and enhance product competitiveness. At the same time, they should focus on niche markets and launch eco-themed products for markets with strict ESG requirements to meet consumers’ concerns about social responsibility.

On the operational side, sellers need to optimize their supply chains and logistics, achieve supply chain transparency, select suppliers that meet ESG standards, and avoid reputation risks. They should choose green logistics, adopt new energy logistics vehicles, optimize transportation routes to reduce carbon emissions, and use recyclable and biodegradable eco-packaging. Additionally, they should pay attention to policies and compliance, closely monitor ESG policies in target countries, obtain relevant certifications in advance, regularly review product and operational processes to ensure compliance with ESG standards, and establish a rapid response mechanism to address non-compliance issues.

Currently, there is a large number of Chinese cross-border e-commerce enterprises with severe product homogeneity and intensifying price wars. How to stand out in the competition? ESG provides a direction worth considering. As a reliable logistics partner, Meest logistics services can help sellers navigate the environmental wave and achieve sustainable development.

1. National Shopping Carnival

As one of the world’s top 15 economies, Mexico boasts an internet penetration rate of over 86%, with e-commerce growth leading Latin America. The e-commerce market is projected to exceed $45 billion by 2025. The Hot Sale Festival, a daily traffic-generating event in Mexico, is the largest e-commerce shopping carnival in the first half of the year and a key breakthrough for cross-border sellers to tap into the young consumer market.
Sponsored by the Mexican Online Sales Association, the Hot Sale Festival has become one of the most important e-commerce shopping festivals in Mexico since its launch in 2014. During the 2024 festival, the number of orders reached 14.4 million, and the transaction volume reached 34.539 billion pesos (approximately $1.7 billion)[1]. Amazon data shows that the number of participants exceeded 12.5 million last year, with an average daily visit volume of 29.6 million to related e-commerce websites, and seller sales increased by up to 15 times.

2. Key Insights

Surge in Omnichannel Shopping Demand
A Google Hot Sale: Customer Survey report shows that consumers shop through mobile websites, physical stores, digital applications, computers, social networks, etc., with a significant trend of multi-terminal shopping.
Cost-effectiveness Drives Consumption Decisions
Ninety percent of consumers say they will try new brands or stores in pursuit of cost-effectiveness, and making shopping plans in advance and asking for more discounts has become the mainstream.
Installment Payments Boost Average Order Value
On the first day of the 2024 Hot Sale Festival, more than 45% of orders on Mercado Libre used interest-free installment payments, with a peak of 1.2 million transactions in a single day. Installment tools significantly lower the consumption threshold.

3. Inventory of Hot-selling Categories on Platforms

The 2025 Hot Sale Festival on Amazon Mexico is scheduled to be held from May 26 to June 3, and the FBA warehousing deadline is May 10. Sellers need to stock up in advance to ensure inventory. During last year’s Hot Sale Festival on Mercado Libre Mexico, the sales volume exceeded $670 million, and the sales volume on the first day increased by 44% year-on-year. Chinese sellers performed well in categories such as small household appliances, sportswear, and pet supplies.
Data from the Mexican e-commerce association shows that the top three hot-selling categories in 2024 were fashion, beauty and personal care, electronics, and small household appliances. In addition, June is just after the Hot Sale Festival, and the demand for seasonal products such as swimwear, outdoor equipment, and mini household appliances will explode. Consumers often purchase summer supplies in advance.

4. Logistics Escort: MEEST Mexico Express‘ Full-link Timeliness Guarantee

To help sellers 冲刺 (sprint for) the Mexican Hot Sale, MEEST Mexico Express relies on a localized performance network to launch an integrated service of “air direct flight + local customs clearance + last-mile delivery”:

Upgraded Timeliness: The first-mile timeliness is shortened to 5-7 days, supporting real-time logistics tracking and COD (cash on delivery) to ensure the rapid performance of big promotion orders.
Peak-season Exclusive Channel: A priority processing mechanism is launched for the Hot Sale Festival, the customs clearance efficiency is increased by 50%, and warehousing fee reductions and other benefits are provided to help sellers reduce operating costs.
Closed-loop Service: Covering all logistics links from Chinese warehouses to Mexican consumers, providing a visual tracking system and local customer service support, significantly enhancing the customer experience.
With efficiency, safety, and economy as its core, MEEST Mexico Express provides sellers with one-stop logistics solutions and has become the “order explosion accelerator” behind the Mexican Hot Sale Festival.

In recent years, the integration of cross-border e-commerce and the “She Economy” has become one of the key growth engines in global trade. Female consumers not only dominate traditional consumption sectors but also demonstrate a strong demand for quality lifestyles, personalized products, and cultural experiences through cross-border shopping. This article analyzes the current status, trends, and driving effects on holiday consumption of the “She Economy” in cross-border e-commerce, combining industry trends and holiday consumption data, and discusses how MEEST logistics services facilitate the development of this market.

I. Development Trends of the “She Economy” in Cross-Border E-Commerce

1. Continuous Expansion of Market Scale

The latest reports from China’s cross-border e-commerce comprehensive pilot zones show that from January to September 2024, China’s cross-border e-commerce import-export volume reached 1.88 trillion yuan, a year-on-year increase of 11.5%, with exports growing by 15.2%. Female consumption, as a critical driver, accounts for a significant proportion in categories such as beauty, apparel, and maternal and infant products. According to the 2025-2030 Cross-Border E-Commerce Industry Development Trend Forecast Report by CIC Consulting, the global cross-border e-commerce market is expected to exceed $1 trillion by 2025, with China accounting for over 35%.

2. Growth in Personalized and Customized Demand

Global female consumers’ demand for personalized products is rapidly increasing. Cross-border e-commerce platforms provide customized services, such as clothing size customization and jewelry engraving, through big data analysis of user preferences. Data shows that the purchase conversion rate of customizable products is 40% higher than that of standard products. For example, Shein’s “small-order fast-reaction” model, which focuses on the female market, relies on a flexible supply chain to meet this demand, achieving sales of $9 billion in Europe in 2023, with its personalized customization category growing by over 60%.

3. Globalization of Live Commerce

Platforms like TikTok Shop have replicated the mature “live-stream shopping” experience from China to European and American markets through short videos and live-streaming. Live commerce is expected to become a core growth strategy for cross-border e-commerce in 2025, as female consumers are more attracted to interactive shopping experiences, driving sales in categories like beauty and apparel. For instance, TikTok Shop enhances order conversion rates among female users through limited-time commission reductions and influencer matchmaking.

II. Holidays Ignite Consumption Waves in the “She Economy”

Recently, Douyin Life Services released pre-March 8th consumption data showing that from March 1st to 6th, the total transaction volume of female consumers on the Douyin platform increased by 53% year-on-year, with orders for beauty products, jewelry, and hair salons increasing by 316%, 161%, and 126% respectively. Cross-border e-commerce platforms have launched synchronized holiday promotions, such as Temu’s “Queen’s Day” discounts and Shein’s customized gift boxes, boosting sales of female-related categories.

1. Shein’s “Women’s Empowerment” Themed Marketing

Before the festival, Shein launched a series of content titled “Stories of Female Entrepreneurs,” combined with product promotions, driving a 45% increase in clothing and accessories sales. Its platform data shows that orders from female users in the Middle East surged by 90% year-on-year, confirming the potential of emerging markets.

2. Rising Beauty Sales on TikTok

In the lead-up to International Women’s Day, top-selling product categories in TikTok’s U.S. market included beauty and personal care, health products, women’s lingerie, and apparel. Among them, a lip liner from the SACHEU Beauty brand topped the sales charts in TikTok’s U.S. market, with 10,200 units sold on February 14th alone. By the end of February, the product had sold 1,360,500 units on TikTok, with a total GMV exceeding $18,971,700.

III. MEEST Logistics Services Facilitating the “She Economy” Layout

With the continuous expansion of the global “She Economy” landscape in cross-border e-commerce, female consumption accounted for over 68% in 2023, with the three major sectors of beauty and personal care, premium accessories, and smart home furnishings growing at a rate of over 300%. Facing this trillion-yuan consumption red ocean, MEEST logistics services precisely match the needs of “She-demand” products going global through its robust logistics network and customized solutions, reducing logistics costs.

Advantages of MEEST Logistics Services

Customized Logistics Solutions for Female-Oriented Products: MEEST logistics services provide exclusive logistics channels for high-frequency female consumption categories such as beauty, apparel, and maternal and infant products. For example, the MEEST beauty special line ensures the safe transportation of sensitive products, covering multiple countries and regions to meet female consumers’ dual demands for quality and safety.
Efficient Logistics Network and Customs Clearance Capability: MEEST logistics services feature a mature customs clearance system and intelligent routing algorithms to ensure rapid customs clearance and efficient delivery of packages. Its full-process visual logistics services allow both sellers and buyers to track package status in real time, enhancing the shopping experience.
Diversified Logistics Products: Whether for small-sized beauty products or large-sized home furnishings, MEEST logistics services offer suitable solutions.
End-to-End Logistics Services: MEEST logistics services have established end-to-end logistics solutions, from door-to-door pickup to destination-country delivery, ensuring efficiency and reliability at every stage. Both cross-border e-commerce platform sellers and independent website operators can achieve global distribution through MEEST logistics services.

IV. Conclusion

The “She Economy” in cross-border e-commerce is thriving globally, driven by female consumers’ pursuit of quality lifestyles, personalized products, and cultural experiences. MEEST logistics services, with their customized logistics solutions and efficient service networks, have become a vital force in helping cross-border e-commerce sellers expand their “She Economy” presence. Whether during holiday promotions or daily sales, MEEST logistics services provide reliable logistics support for sellers, helping them better meet the needs of female consumers worldwide.

With the vigorous development of cross-border e-commerce, the toy industry, as a vital part of the global consumer market, is demonstrating enormous potential. According to forecasts by the renowned research institution Statista, the total global toy and game market reached $129 billion in 2024, with e-commerce accounting for over 40% of this share—and it is expected to grow rapidly at a compound annual growth rate of approximately 11%. Such an attractive market prospect has drawn numerous sellers to participate. To succeed in this cross-border e-commerce toy feast, efficient and reliable logistics is crucial, and Meest International Express is a powerful partner helping sellers navigate the toy blue ocean.

In terms of market trends, adult collectible and self-indulgent products have become significant growth drivers in the overseas toy e-commerce market. An increasing number of buyers select toys for personal collection purposes, and when purchasing toys for children, they tend to choose products with higher interactivity, such as vehicles, games, and outdoor items. Popular toy categories are diverse:

Remote-control toys have gained significant attention. The demand for high-unit-price and highly customized engineering remote-control vehicles continues to grow, as does the demand for professional remote-control vehicle modification parts.
Model toys hold great potential, including building blocks, alloy cars, assembly models, train models, etc. Take LEGO-style building blocks as an example, the demand for “technical part” 拼装 types (technical component assembly types) is increasingly rising.
Tabletop games cover board games, cards, strategy board games, and accessories. Global board game and card players spend an average of $532 per purchase, with retro/collectible versions and limited / 绝版桌游配件 (limited/out-of-print board game accessories) being highly favored.
In the plush toy market, buyers’ brand preferences have become increasingly evident. Young people are keen to repurchase and collect branded products in series.
Outdoor toys such as strollers, trampolines, and inflatable castles have also performed well. The demand for stroller models with new play styles or enhanced performance is surging, while trampolines and inflatable castles, despite their high unit prices, see a sustained increase in demand.

Facing these different types of toy products with distinct characteristics, Meest International Express provides comprehensive services leveraging its professional strengths:

Its professional packaging team customizes packaging solutions according to the characteristics of toys, ensuring that delicate remote-control toys and model toys with small parts remain undamaged during transportation.
With rich experience and a professional customs clearance team, it is familiar with the customs policies of various countries, enabling rapid customs clearance procedures and reducing cargo detention.
Through optimized transportation routes, strong logistics capacity, and an extensive distribution network, it not only ensures the transportation timeliness of products like tabletop games but also completes the transportation of large outdoor toys.
It offers diversified transportation solutions and high-quality warehousing services to help sellers reasonably control logistics costs for products such as plush toys and properly store goods.

In this multi-billion-dollar blue ocean of toy cross-border e-commerce, Meest International Express solves transportation challenges for sellers, helping them fully tap into the enormous potential of the toy industry and achieve sustained business growth.

I. Turbulence in the U.S. Market: Tariff Policies Forcing Strategic Shifts Among Cross-Border Merchants

In April 2025, the U.S. government announced the imposition of “benchmark tariffs + reciprocal tariffs” on global goods, directly impacting the cross-border e-commerce industry. Take fast-fashion platforms SHEIN and Temu as examples: after the implementation of steel and aluminum tariffs, SHEIN’s sales plummeted by 16%-41% within five days, while Temu saw an even steeper decline of 32%. With intensified trade barriers, Chinese sellers urgently need to seek emerging markets with friendly policies and convenient logistics—and Romania has become a key breakthrough.

II. Romanian Market: The Gateway to the EU and a New Blue Ocean for Logistics Services

As an EU member state and a country along the “Belt and Road” initiative, Romania boasts unique geographical advantages: by registering a local company, goods can enter the 27 EU countries tariff-free, covering 450 million consumers. Additionally, the country has a weak manufacturing sector and strong import demand, with 55% of internet users (approximately 10.48 million people) accustomed to online shopping. eMAG, the largest local e-commerce platform (with 150 million monthly visits), is attracting Chinese sellers through four major policies:

Service Upgrades: Establishing China-Romania tripartite teams (local + Shenzhen + Hangzhou), planning to set up offices in key cross-border e-commerce hubs to enhance store-opening efficiency;
Operational Empowerment: Providing full-process support including advertising optimization, product selection analysis, and campaign planning to boost sales;
Logistics Innovation: Improving the FBE warehousing network, offering storage fee reductions and other benefits for new sellers during peak seasons, and partnering with professional logistics providers to enhance fulfillment efficiency;
Lowered Thresholds: Removing platform experience requirements and offering tiered fee discounts for high-unit-price categories.

III. Logistics Services: The Core Competitiveness in Cross-Border Transformation

In expanding into the Romanian market, logistics services have become a make-or-break factor. Meest China, a professional logistics provider, has launched the “Romania Special Line Logistics” to deeply address eMAG’s FBE first-mile needs:

Multimodal Transport: Integrating air and land transport resources to provide flexible timing options and ensure rapid warehouse delivery;
Warehousing Synergy: Seamless integration with eMAG warehouses to optimize the warehousing process and shorten order processing cycles;
Compliance Assurance: Offering tariff declaration, compliance consulting, and other services to help sellers avoid policy risks;
Data Support: Analyzing market trends to assist sellers in formulating inventory strategies and reducing logistics costs.

IV. Cases and Trends: Logistics Services Driving Market Growth

Currently, Chinese sellers account for less than 10% of eMAG’s user base, but categories such as 3C and home furnishings have shown explosive potential. For example, a 3C seller reduced first-mile delivery time from 45 days to 15 days through Meest China’s special line logistics and achieved first-month sales of over €500,000 with eMAG’s advertising support. As eMAG invests €100 million to support Chinese sellers, the importance of logistics services will further increase—efficient fulfillment capabilities are not only a supply chain guarantee but also a key endorsement of brand trust.

V. Seizing EU Opportunities: Logistics Services as a Precursor

The transition from the U.S. to Romania in cross-border e-commerce is essentially a dual game of “policy dividends + logistics efficiency.” For Chinese sellers, leveraging eMAG’s platform advantages and Meest China’s professional logistics services can both circumvent trade barriers and use the EU as a springboard to radiate into Eastern European markets. In this global layout, proactively building a dual-drive capability of “logistics + operations” will become the core code for seizing emerging market opportunities.

In 2025, the global pet economy has ushered in explosive growth. According to the 2024 Overseas Pet Market White Paper by Magic Mirror Insight, from January 2023 to June 2024, the online sales scale of the global pet market (North America, Europe, Southeast Asia, and the Asia – Pacific region) reached 242.18 billion yuan. Among them, the Southeast Asian market has led the growth rate, with the number of cat owners in Thailand and Malaysia increasing by 15% annually, driving the GMV of categories such as cat litter boxes and smart pet feeders to double. In this wave, Chinese cross – border e – commerce sellers have ushered in new development opportunities, and Meest International Express, with its professional capabilities in the cross – border logistics field, has become an important partner for Chinese pet brands to go global.

Ⅰ. The Rise of the Global Pet Economy and the Accelerated Overseas Expansion of Chinese Brands

The North American market, with a share of 156.73 billion US dollars, accounts for more than 50% of the global market and remains the largest pet consumption market. Although the European and Southeast Asian markets have a smaller share, their year – on – year growth rates in the first half of 2024 both exceeded 50%, showing strong growth potential. Pet food accounts for the largest market share at nearly 60%, while demands for pet insurance, health management, vaccines, and pharmaceuticals are also increasing.

Against this backdrop, Chinese pet brands such as PETKIT and HOROW have successfully entered the European and American markets, winning the recognition of consumers with high – quality products and reasonable prices. However, cross – border logistics, as a key link connecting Chinese sellers and overseas consumers, is of great importance. Meest International Express, which has deepened the cross – border logistics field for many years, provides efficient and reliable logistics solutions for Chinese pet brands to go global.

Ⅱ. Meest International Express: A Logistics Expert for Pet Products Going Global

(一) A Global Logistics Network

Meest International Express has set up offices and logistics centers in more than 33 countries worldwide, with a service scope covering more than 60 countries, building a wide and efficient global logistics network. For Chinese pet sellers, whether transporting products to mature markets such as North America and Europe or emerging markets such as Central Europe, Meest can provide stable logistics support. For example, pet smart feeders sent to Europe can be quickly and accurately delivered through Meest’s European special line and its dense distribution network in Europe.

(二) Diverse Transportation Methods

Air Freight Services: For pet products with high timeliness requirements, such as cat litter boxes and smart feeders, Meest provides high – frequency air freight services. Take the air freight special line from China to Ukraine as an example, with daily shipments, the transportation is usually completed in 12 – 15 days, ensuring that products are put on the shelves in time to meet consumers’ urgent needs.
Sea Freight Services: If sellers need to transport large quantities of pet food, cat litter and other goods, Meest’s sea freight services are an economical choice. Sea freight shipments are made weekly. Although the transportation time is longer (about 50 – 55 days), it can significantly reduce transportation costs, making it suitable for cost – sensitive enterprises.

(三) Last – Mile Services

After the goods arrive in the destination country, Meest provides flexible and diverse last – mile delivery services, including door – to – door delivery, pickup at pickup points, and pickup at self – service lockers, etc., to meet the needs of different consumers and enhance the shopping experience.

(四) Customized Logistics Solutions

Aiming at the characteristics of pet products, Meest International Express provides customized logistics solutions. For cross – border e – commerce sellers, Meest offers one – stop services covering domestic warehousing, sorting, packaging, international transportation, destination country customs clearance, and distribution. For example, sellers can store pet products in Meest’s large sorting warehouse in Panyu, Guangzhou (with an area of more than 10,000 square meters), and Meest is responsible for the subsequent transportation and distribution, which greatly simplifies the sellers’ logistics management processes.

Ⅲ. Seizing the Dividends of the Pet Economy, Meest Grows Together with Chinese Sellers

With the continuous boom in the global pet economy, Chinese cross – border e – commerce sellers have broad development prospects in the pet products field. Meest International Express will escort the overseas expansion of Chinese pet brands with its global network, diverse transportation methods, professional customs clearance capabilities, and customized services.

If you are a cross – border e – commerce seller of pet products and want to expand into global markets, Meest International Express will be your reliable logistics partner, helping you achieve a “stable, accurate, and on – time” logistics experience and seize the blue ocean opportunities of the pet economy.

At the beginning of 2025, SHEIN officially launched the “Blowout Order Plan” for domestic cross – border merchants. It offers multi – billion – level in – station and out – station traffic support, full – chain product selection guidance, and a yearly marketing activity matrix to open the door to the global market for sellers. As a key consumption hub in Southern Europe, Spain, with its strong demand for categories such as fashion, home furnishings, and 3C products, has become one of the key markets for the “Blowout Order Plan”. Domestic sellers who want to tap into the Spanish market can rely on SHEIN’s platform resources and Meest’s logistics advantages of the Spain Special Line to quickly open up the entire chain from product selection to performance.

The Spanish Market: SHEIN’s Growth Pole in Southern Europe

In Spain, SHEIN has already become the top choice for young consumers to shop. Local young people have a strong demand for fast fashion, personalized home decorations, and trendy digital products. Especially during festival seasons (such as Christmas, Three Kings Festival, and summer promotion seasons) and seasonal consumption nodes (such as summer vacation and back – to – school season), the platform’s traffic and order volume experience explosive growth. Data shows that the annual growth rate of the apparel and accessories category in the Spanish market exceeds 30%, and the repurchase rate of home decoration and 3C accessories categories is as high as 45%, forming a stable and highly potential consumer market.

Aiming at the consumption characteristics of the Spanish market, SHEIN’s “Blowout Order Plan” has accurately planned a yearly marketing calendar: from the “Mediterranean Style Home Season” in spring to the “Madrid Fashion Week Zone” in autumn, from the “Festival Limited Gift Boxes” in the Christmas season to the “Balearic Islands Vacation Equipment” in summer, each node combines local cultural customs and consumption hotspots to customize product selection directions for sellers. For example, Spanish consumers prefer colorful clothing, accessories with flamenco elements, and portable appliances suitable for outdoor gatherings, and these categories often become best – sellers in platform activities.

The “Blowout Order Plan” Empowers the Whole Chain, Making It Easy for Sellers to Enter the Market

Sellers who join the “Blowout Order Plan” can enjoy full – process support from product selection to performance:

Precise Product Selection Guidance: Based on the search data, best – selling lists, and social media trends in the Spanish market, SHEIN regularly pushes the “Spanish Potential Single Product List” to sellers, covering categories such as clothing, beauty, home furnishings, and 3C. For example, in the summer of 2024, the platform predicted that sunscreen clothes, beach bags, and portable Bluetooth speakers would be hot sellers during the Spanish beach vacation season and guided sellers to stock up in advance. The average order volume of related category sellers increased by 200%.
Traffic Resource Inclination: After sellers sign up for the exclusive activities in the Spanish market, they can obtain in – station golden booths (such as the home page focus map and category TOP recommendations), out – station social media advertising (cooperation with local KOLs on Facebook and Instagram in Spain), and limited – time flash sale exposure. A clothing brand in Guangzhou achieved a single – day sales volume of more than 500,000 US dollars in the Spanish market through the “Three Kings Festival Special Event”, and the brand exposure increased by 3 million times.
Operation Support and Training: SHEIN’s professional team provides Spanish detail page optimization, localized customer service guidance, and logistics plan suggestions to help sellers solve language barriers and cultural differences. The person in charge of a home decoration enterprise in Zhejiang said that under the platform’s guidance, the repurchase rate of its festival decoration products for Spanish families increased to 35%, and the sales volume in the Spanish market exceeded 8 million US dollars in 2024.

Meest Spain Special Line: The “Spanish Express” for Cross – Border Performance

In the logistics performance link, SHEIN has joined hands with Meest Spain Special Line to create a customized logistics solution for sellers, solving the pain points of cross – border transportation:

Efficient Customs Clearance: The Meest Spain Special Line has a professional customs clearance team that is familiar with the Spanish customs policies. It provides compliance declaration guidance for categories such as clothing and beauty products to ensure that goods pass through customs quickly. The average customs clearance time is shortened to 24 – 48 hours, effectively avoiding logistics congestion during festival promotions.
Express Delivery: Relying on the local 仓储 network in Spain, the Meest special line achieves “3 – 5 day delivery throughout Spain”, and major cities such as Madrid and Barcelona can support “next – day delivery” to meet the high requirements of local consumers for logistics timeliness.
Flexible Warehousing: It provides a forward warehouse stocking service. Sellers can store hot – selling products in the local warehouse in Spain in advance, and orders during activities can be directly shipped from the local warehouse, which reduces international transportation costs and improves the shopping experience of consumers.

Seize the Opportunity and Occupy the First Mover Advantage in the Spanish Market

For domestic small and medium – sized sellers, the combination of SHEIN’s “Blowout Order Plan” and Meest’s Spain Special Line provides a “double insurance” for entering the Spanish market. Whether it is clothing and luggage, home decoration, or 3C accessories and beauty personal care, as long as they keep up with the platform’s product selection trends and use the advantages of localized logistics, they can quickly achieve the leap from “Chinese factories” to “Spanish best – selling products”.

In the vast landscape of cross-border logistics, Meest International Express stands out with its exceptional service network and professional capabilities. In China, Meest has demonstrated remarkable vitality and advantages, serving as a key bridge connecting China with global markets. It provides efficient and reliable logistics solutions for numerous businesses and individuals.

Comprehensive Transportation Methods

Efficient Air Freight: Meest’s air freight services in China are an ideal choice for customers with stringent time requirements. For example, the dedicated air freight route from China to Ukraine operates daily, with a transit time of just 12–15 days. This high-speed delivery enables e-commerce sellers to quickly deliver time-sensitive goods such as electronics and fashion apparel to customers, helping them seize market opportunities and enhance customer satisfaction.

Cost-Effective Sea Freight: For customers with large shipments and more flexible delivery timelines, Meest’s sea freight services offer an economical solution. With weekly departures and a transit time of approximately 50–55 days, sea freight significantly reduces transportation costs. Bulk items such as heavy machinery and construction materials can be shipped safely and reliably worldwide through Meest’s sea freight services.

Flexible Land Transport: Meest’s land transport services play a crucial role in domestic logistics within China and neighboring countries. With a professional fleet and optimized route planning, Meest ensures the safe and timely delivery of goods. Land transport provides a cost-efficient solution for shipments with budget-sensitive requirements.

One-Stop Logistics Solutions

Comprehensive B2C and B2B Services: In the B2C sector, particularly for cross-border e-commerce sellers, Meest China offers a one-stop logistics solution. From domestic warehousing, sorting, and packaging to international shipping, customs clearance, and last-mile delivery, Meest handles every step efficiently. Many Chinese e-commerce sellers rely on Meest’s services to ship goods to 29 countries and regions, including Ukraine, Eastern Europe, South America, and Central Asia, driving the growth of cross-border e-commerce. For B2B clients, Meest tailors international shipping solutions for bulk cargo, ensuring smooth supply chain operations and supporting global market expansion.

Diverse Last-Mile Delivery Options: Upon arrival in the destination country, Meest offers flexible last-mile delivery services. Recipients can choose to pick up their parcels at one of Meest’s numerous pickup points, which are conveniently located nationwide. Alternatively, door-to-door delivery is available for maximum convenience, ensuring accurate and timely delivery. Other options include delivery to partner pickup points or self-service lockers, catering to diverse customer needs.

Professional Customs Clearance Services:

Customs clearance is a complex yet critical step in international logistics, and Meest China understands its importance. With dedicated customs clearance teams at various international ports, Meest has in-depth knowledge of local customs regulations and policies. For example, in countries like Ukraine, Moldova, and Uzbekistan, Meest efficiently assists clients with customs procedures, document preparation, and communication with authorities to ensure smooth clearance. Typically, postal customs clearance at Ukraine’s International Mail Processing Center (IMPC, Lviv) can be completed within 24 hours, significantly improving logistics efficiency.

Convenient Door-to-Door Pickup and Domestic Warehousing Services:

In China, Meest provides convenient door-to-door pickup services, saving customers time and effort. Additionally, Meest operates a sorting warehouse covering over 10,000 square meters in Panyu District, Guangzhou, offering secure storage and efficient sorting. Goods are meticulously managed in the warehouse, awaiting optimal shipping times. Meest also provides value-added services such as cargo consolidation based on customer needs.

With its rich history, diversified services, significant advantages, and deep understanding of customer needs, Meest International Express plays a pivotal role in cross-border logistics. Moving forward, Meest will continue to uphold its professional, efficient, and reliable service philosophy, constantly improving quality and expanding its reach. It aims to contribute even more to trade and economic exchanges between China and the world, becoming the preferred logistics partner for more customers.

In the era of booming cross-border e-commerce, the global consumer electronics field has become a popular track for Chinese sellers to go overseas across the border, exuding unlimited potential and opportunities. According to the statistics of Statista, an authoritative data organization, the global consumer electronics market was up to $950 billion last year, and is steadily climbing at a compound annual growth rate of about 3%, a trend of continuous growth for Chinese sellers to draw a blueprint full of hope for the development of the blueprint.

In the cell phone market, the growth trend is very optimistic. Global market research organization Counterpoint predicts that global smartphone sales will continue to rise from 2025 to 2027. Among them, folding screen phone shipments are growing particularly significantly, expected to reach 39 million, 48 million and 59 million units respectively in these three years, a considerable year-on-year growth. At the same time, cost-effective entry-level smartphones, that is, products priced in the $36 – $99 range, are gradually taking over the market share of mid-range and high-end phones. Refurbished branded phones are also gaining popularity among consumers due to the prevalence of the concept of sustainable development. China’s cell phone industry chain is extremely mature, with obvious advantages in cost control, and occupies an important position in the supply chain of low-priced cell phones, triple-proof phones, ink-screen phones, and folding-screen products.

Tablet PC market is also developing well. Relevant data shows that global tablet shipments will grow by about 10% in 2024. The growing demand for mobile office, online education and entertainment, coupled with consumers’ periodic demand for new products, are driving the continuous growth of tablet PC sales. Looking ahead to 2025, the application scenarios of tablet PCs will be further enriched. 12 inches or more of large-sized tablets in the field of mobile office and education, by virtue of its larger screen advantage, can better meet the needs of office and learning; 8 to 10 inches of small-sized tablets in the field of gaming, entertainment and mobile social networking, showing a unique portability and ease of operation, and is welcomed by consumers. As the world’s largest panel manufacturing base, China plays a key role in the development of the tablet PC industry.

The global laptop and mini pc market has also ushered in new development opportunities. Some organizations predict that global notebook shipments will grow by about 5% in 2025, totaling 180 million units, and the global mini PC market is expected to reach 20 billion U.S. dollars. With the change of people’s life and work habits, the frequency of traditional PC hosts in the home scenario is gradually reduced, and notebook computers and mini-PCs, with their portability and small footprint, are gradually replacing the host product market. In addition, after three to four years of use, the batteries of thin and light notebooks usually deteriorate by 20% to 30%, which affects battery life and usage experience, and prompts consumers to purchase new notebooks. As the world’s leading producer of PCs, China accounts for about 89% of the world’s production capacity, and entry-level models have become the mainstay of sales.

The display market is also showing favorable growth. It is expected that the annual growth rate of the global market will exceed 2% in 2024. Global LCD production capacity continues to shift to mainland China, and it is expected that the proportion of LCD production capacity in mainland China will reach 78% in 2026, and Chinese OEM brands such as HKC, KTC, etc. have also made a big splash in the online market. Among them, the gaming display market is growing rapidly, with the market share of 2K products increasing significantly and the growth momentum of 180Hz high refresh rate products; at the same time, price/performance ratio has become an important consideration for consumers to buy monitors.

In addition, consumer electronics segments such as projectors, mobile storage, 3D printing, ink cartridges and toner cartridges, as well as photographic equipment and accessories, are all steadily moving forward on their respective development tracks, and Chinese sellers are also occupying an important position in these areas. For example, the market for projectors is moving from early barbaric growth to maturity and standardization due to factors such as growing demand for home entertainment, technological advances and outdoor portability; the explosive growth in global data volume has led to the expansion of the mobile storage market, with Chinese sellers occupying a huge share of the global market for mobile storage retail channels; and the market for 3D printing is growing rapidly, with Chinese brands leading the consumer-grade 3D printer industry; General-purpose printing consumables are gaining market share due to their price/performance advantages, and the center of gravity of the global printing/copying general-purpose consumables industry is shifting to China; the rise of short videos and live streaming has driven the rapid growth of the photography equipment and accessories market, and Chinese brands and manufacturers have stood out in the international market due to their price/performance advantages and technological innovation capabilities.

Meest Logistics plays a vital role in the cross-border sale of many consumer electronics products, and has a well-established and extensive global logistics network covering many countries and regions to ensure the efficient transportation of goods to all parts of the world. Its rich experience in the industry gives it an in-depth understanding of the transportation needs of consumer electronics. In terms of packaging, Meest Logistics is able to provide customized packaging solutions according to the characteristics of different products, such as size, weight and fragility. For fragile electronic product screens, special cushioning materials will be used for protection; for precise electronic components, anti-static packaging will be used to ensure that the products are properly protected during transportation. In terms of customs clearance, Meest Logistics’ professional customs clearance team is familiar with the customs policies and procedures of various countries, and can quickly handle customs clearance procedures, reduce the time of goods detention, and avoid delays and losses caused by customs clearance problems. At the same time, Meest Logistics provides a variety of logistics channels to choose from, and sellers can flexibly match according to the urgency of the product and budget. For the urgent need to deliver the product, you can choose fast air transportation services; For the more sensitive to the cost of the product, you can choose more cost-effective sea transportation services. Meest logistics through a full range of services to ensure that the product safety, fast delivery to the hands of consumers around the world, for the Chinese sellers in the global consumer electronics market business development provides strong support.

Chinese sellers in the global consumer electronics market development prospects are bright, and Meest logistics services are like a solid backing for this cross-border e-commerce “journey” escort, I believe that in the two sides of the concerted efforts of the Chinese consumer electronics brand will bloom in the global market more dazzling light.

In the field of cross-border e-commerce, the potential of emerging markets has always attracted much attention, and Latin America is gradually becoming a dazzling new star. Amazon has keenly captured the huge business opportunities in Latin America, and on the occasion of the 10th anniversary of the Mexican station and the first anniversary of the Brazilian station’s official announcement, it has released the “Export Latin America Cross-border E-commerce Industry Insight Report”, which opens the door to the Latin American market for Chinese sellers.

E-commerce development in Latin America has skyrocketed in recent years and has become one of the fastest-growing e-commerce regions in the world. With a population of more than 660 million, the potential of e-commerce is accelerating. 2024, it is expected that two-fifths of the entire region’s population will become e-commerce users. Its young demographics, high consumerism, rising urbanization rate, and widespread access to the Internet and social media provide fertile ground for e-commerce development.

In terms of consumption trends, Latin American consumers have shopping preferences similar to those of Europe and the United States, but also have distinctive consumption needs due to their unique cultures and concerns about health and sustainability. Numerous shopping nodes throughout the year bring rich marketing opportunities for cross-border e-commerce. Demand for electronics, home and living products, daily necessities, and apparel continues to grow locally. When selecting products, in addition to focusing on these popular categories, sellers can also consider bright and vibrant colors, natural and sustainable materials, and accurate product selection in combination with local culture and festivals.

In order to help Chinese sellers better develop in the Latin American market, Amazon provides a series of comprehensive supporting services. From the tools for easy entry, to the full cycle of seller community support; from free promotional activities to logistics and tax incentives, all provide great convenience for sellers. For example, Amazon Mexico’s RFC tax identification number registration subsidies, logistics new warehouse preferences, Brazil’s overseas warehouse expansion advantages, PRC green customs clearance and sales commission discounts. Meanwhile, Amazon’s SPN service provider network can help sellers quickly find quality third-party service providers.

In cross-border logistics, Meest International Express, with its professional services and rich experience, has become a powerful assistant for sellers to develop the Latin American market. In the process of cargo transportation, Meest International Express can provide efficient and reliable logistics solutions to ensure that the goods are safe and timely delivery to Latin American consumers. Whether it is small items or bulk goods, according to the seller’s needs to develop a personalized transport solutions. Moreover, in the customs clearance process, Meest International Express has a professional customs clearance team, familiar with the customs policies and procedures of Latin American countries, can help sellers quickly clear customs, reduce the time of goods detention, reduce the risk of customs clearance.

Not only that, Amazon also shared the successful experience of many Chinese sellers in the Latin American site, and launched the Yanshan Latin American cross-border e-commerce start-up model, which provides sellers with a referable development path. From copying the model of Europe and the United States to get in quickly, to join hands with professional service providers to get comprehensive operational support; from focusing on local differences to shape unique highlights, to create brand advantages to take the lead based on Latin America, step by step to help sellers in the Latin American market to stand firm.

With the continuous improvement of the Latin American e-commerce environment, Chinese sellers have ushered in the golden period of the layout of Latin America. With the full range of support from Amazon and the logistics protection of Meest International Express, Chinese sellers have a smoother road to develop the Latin American market. I believe that with the help of both sides, Chinese sellers can harvest more results in this land of opportunity in Latin America and realize new growth in cross-border e-commerce business.

Folks, there’s been a big international movement lately – the post-war reconstruction of Ukraine is in full swing, and there’s a boom in demand for large-scale equipment! Since the outbreak of the Russian-Ukrainian conflict, Ukraine’s infrastructure has suffered heavy damage, energy systems, transportation networks and industrial production facilities are in urgent need of repair. World Bank assessment, Ukraine reconstruction costs have exceeded 400 billion U.S. dollars, which power, construction and agricultural machinery and other large-scale equipment demand is particularly urgent. At this time, China-made construction machinery, power generation equipment and agricultural equipment have become an important source of support for Ukraine’s reconstruction.

However, transporting this large equipment to Ukraine is not easy. The loading and unloading of over-limit cargoes is difficult, customs clearance requirements are complex and variable, and the capacity of Ukraine’s local logistics network is insufficient. How to make these key equipment safely and efficiently delivered to the destination has become a key challenge for China-Ukraine trade. At this juncture, the importance of “Ukraine Express” is highlighted, and Meest, as a local international logistics company from Ukraine, has launched a super powerful China to Ukraine large equipment transportation line, which is also super practical “Ukraine Express”. Meest, as a local international logistics company from Ukraine, has launched a special line for the transportation of large equipment from China to Ukraine, which is also known as “Ukraine Express”, providing customized and cost-effective logistics solutions to export enterprises and helping Chinese manufacturers to enter the Ukrainian market smoothly.

The Ukrainian market demand for large-scale equipment is very strong. China’s manufacturing industry with perfect industrial clusters and mature technology system, full of advantages in the international market, just to make up for the Ukrainian energy, infrastructure, agriculture, medical and home manufacturing and other areas of equipment demand gap. Like power communication equipment, high-voltage substations, smart grid equipment, solar power generation systems, these infrastructures are in urgent need of replenishment; the field of engineering machinery, excavators, cranes and other heavy equipment in short supply; agricultural machinery in the tractor, harvester is also in short supply; medical and cosmetic equipment in the ultrasound diagnostic equipment, CT scanning equipment and other diagnostic imaging equipment and cosmetic equipment, as well as furniture sofas, cabinets and so on, all have a great market demand. In addition, China’s medical and cosmetic equipment and beauty instruments are all in great demand. Moreover, Chinese medical and beauty equipment and furniture products are very popular in Ukraine market by virtue of their price advantage and perfect industrial chain. meest, as a cross-border logistics expert, often assists customers to transport various large beauty equipment and complete sets of furniture to Ukraine market through “Ukraine Express”, and guarantees the safe and efficient delivery of these goods with professional logistics solutions. We guarantee the safe and efficient delivery of these goods.

However, the export of large equipment to Ukraine is not a smooth sailing. In terms of transportation safety and stability, large equipment is large in size and high in weight, which requires strict requirements for transportation tools and loading and unloading techniques, and not many international transportation companies can carry them. In terms of customs clearance and compliance, Ukraine Customs has strict requirements for the declaration of large equipment imports, if non-local transportation companies are unfamiliar with the process, incomplete documents or irregular operation, the goods will be easily detained, and even be fined. Transportation cost control is also very critical, the choice of sea, rail or multimodal transport will directly affect the logistics costs, over-limit equipment also requires special transportation solutions, balancing time and cost is a major problem faced by enterprises. There is also the issue of warehousing and storage, many large equipment shipped to Ukraine, may be due to the long sales cycle or project delays need temporary storage, which brings the exporter inventory management pressure and additional costs.

This is where the advantages of “Ukraine Express” – Meest’s special line for large equipment transportation come to the fore. It provides end-to-end customized transportation services, designing the best transportation solutions according to the characteristics of the equipment and customer requirements. In terms of professional customs declaration and compliance support, Meest, as a local Ukrainian company, knows the customs policy very well, and can handle customs clearance in one go, with standardized processes and no cargo jam. In terms of safe warehousing, Meest has an overseas warehouse in Kiev, Ukraine, which provides free warehousing service within 7 days to help exporters reduce the pressure of inventory management. The whole transportation process can be tracked in real time through GPS, monitoring the transportation process 24 hours a day, and providing insurance services to protect against possible accidental losses during transportation. In addition, Meest’s own distribution network covers the whole territory of Ukraine, which can realize the last-mile delivery with peace of mind. With this “Ukraine Express”, the problem of large equipment transportation between China and Ukraine can be easily solved!

In the cross-border e-commerce boom, the Eastern European region of the Ukrainian e-commerce market is quietly rising, releasing huge potential, attracting the attention of many cross-border sellers. In this market full of business opportunities, “Ukraine overseas warehouse” is playing an important role.

In recent years, Ukraine’s e-commerce market has shown rapid growth. in 2023, its online sales reached 182 billion hryvnia (about $4.9 billion), a year-on-year increase of 21 percent. According to professional forecasts, the market size will further grow to $6.65 billion by 2028, at a CAGR of 9.6%. As the second largest e-commerce market in Eastern Europe, Ukraine has about 22 million internet users in 2025, accounting for 52% of the total population. 1.5 million cross-border e-commerce packages were made in the first quarter of 2025 alone. Categories such as electronics, apparel, home furnishings, and cosmetics are highly favored in the Ukrainian market, which highly matches with China’s strong supply chain advantages and provides a broad space for Chinese cross-border sellers to develop.

The effects of the war have changed the Ukrainian business landscape to some extent. A large number of brick-and-mortar stores have closed or been damaged by the war and consumers have been forced to shift their shopping to online, which has led to a golden opportunity for cross-border e-commerce to fill the local supply gap. In Ukraine’s logistics sector, head logistics providers Nova Poshta, Ukrposhta and Meest have a 97.6% market share, and their extensive self-managed distribution points cover the whole country, guaranteeing the timeliness of logistics. The popularity of international e-commerce platform AliExpress in Ukraine and the presence of local companies on platforms such as Amazon and eBay have also lowered the barriers for Chinese sellers to enter the Ukrainian market. Despite the short-term impact of geopolitical conflicts on the China-Ukraine cross-border e-commerce market, the growth logic of the Ukrainian e-commerce market has not changed in the long run. Its market is in a period of high-speed recovery, with clear consumer demand, mature infrastructure and high dependence on Chinese goods, which is still a potential choice for cross-border sellers to layout the Eastern European market.

In-depth understanding of Ukrainian consumers’ shopping preferences can provide cross-border sellers with more accurate operational direction. Ukraine’s light industry is relatively weak, and it relies heavily on imported goods. The scale of seafood amassing reaches 2 billion U.S. dollars annually, and there is a strong demand for 3C electronics, fashion and beauty and other categories. In terms of category distribution, electronics and media accounted for 28%, fashion 26%, home appliances 20%, toys and DIY 15%, beauty and personal care 10%. Among them, online sales of 3C electronic products accounted for as high as 50%, and the penetration rate of online purchase of household electronic products is also high. Ukrainian consumers are more price-sensitive, preferring to buy good-quality and inexpensive goods, and often shop for low-priced goods through platforms such as Sizzler.

In such a market environment, the importance of “Ukrainian overseas warehouse” is more and more prominent. meest, as the third largest local express service company in Ukraine, occupies an important position in the logistics service of Ukrainian e-commerce market. meest has a large-scale integrated warehouse of more than 10,000 square meters in Guangzhou, and a logistics distribution center of more than 2,000 square meters “Ukrainian overseas warehouse” in the Ukrainian capital city of Kiev. Meest has a large-scale integrated warehouse of over 10,000 square meters in Guangzhou and a “Ukrainian Overseas Warehouse” of over 2,000 square meters in Kiev, the capital of Ukraine. This overseas warehouse is strategically located and provides great convenience for shipment.

“Ukraine Overseas Warehouse” mainly serves sellers shipping to Ukraine on cross-border e-commerce platforms such as SellThru and Alibaba.com, as well as independent merchants, providing a variety of modern and multi-functional services. With Meest China’s easy API integration, sellers can easily manage their inventory, place orders quickly, track order status in real time and get logistics information. The professional team provides one-piece shipping services, from order detail verification to shipment, the whole process is rigorous and meticulous, to ensure worry-free business operations. Intelligent system realizes accurate inventory management, real-time tracking and accurate inventory count to ensure efficient delivery of orders. In terms of return and label change, “Ukraine Overseas Warehouse” provides one-stop service, from receiving returns, product quality inspection, product label change to re-distribution, the whole process of real-time data update and notification, optimizing the return process, reducing costs and increasing efficiency for cross-border business.

“The Ukrainian Overseas Warehouse offers a number of significant advantages. Its favorable geographic location ensures fast and efficient delivery of goods to all parts of Ukraine. The modern warehouse is equipped with a perfect warehouse management system to meet the storage needs of different sellers and improve the efficiency and accuracy of cargo management. The standardized operation process guarantees the safety and quality of goods in all aspects of storage, packaging and shipping, reducing losses and risks. Experienced team provides 7×24 hour service, answering sellers’ questions and handling problems at any time to ensure smooth business. In addition, “Ukraine Overseas Warehouse” also provides competitive prices to help sellers reduce logistics costs, increase profit margins and enhance market competitiveness.

Ukraine’s e-commerce market has both opportunities and challenges, and “Ukraine Overseas Warehouse”, as a key part of cross-border logistics, is helping Chinese cross-border sellers to move forward steadily in the Ukrainian market. With the continuous development of the market, we believe that “Ukraine Overseas Warehouse” will play a bigger role and bring more development opportunities for the cross-border e-commerce industry.

In May 2023, the European Commission threw out the EU customs reform proposal, and in February 2025, it eagerly called for its adoption as soon as possible, in which “the abolition of the tariff exemption policy for imports under 150 euros” This core content makes the cross-border e-commerce circle explode. A large number of low-priced e-commerce parcels flooded into the EU market, bringing problems such as tax loss, security risks and unfair competition, and the EU’s move this time is to rectify the chaos.

In 2024, some 4.6 billion low-value goods worth €150 or less will flood the EU market, a daily average of 12 million pieces, twice as many as the previous year. Many of these goods do not comply with EU regulations, the risk of harmful product inflow has increased, compliant EU sellers have been squeezed to survive, and large-scale transportation has also increased the burden on the environment. When the news came, cross-border sellers were anxious about the increase in tax costs, the difficulty of compliance, and the increase in the threshold of operation, each of which is like a heavy stone in the heart.

But don’t panic, from the historical experience and legislative procedures, this policy is difficult to land in the short term. The proposal is still in the early stages of legislation and is fraught with difficulties, involving complex issues such as harmonization of interests, construction of technical systems and adaptation of policies of member States.

The proposal contains three main core elements, each of which is subject to a lengthy process of advancement.

1. Elimination of tariff exemptions and simplification of tariff rates: In the future, imported goods will have to pay the full amount of tariffs according to the customs tariff rates, which will be simplified into five categories: 0%, 5%, 8%, 12% and 17%. Take leather products for example, in the future a unified 12% tax. This change simplifies the calculation process, but increases the cost of low-value goods. To cross-border e-commerce platform priced at 50 euros of leather wallets (tax ID: 42023100) as an example, now B2C low-value goods mode, tariffs for 0 euros, VAT-related calculations, the total amount of import tax is 10 euros; the future of the new tax system, tariffs become 6 euros, the total amount of import tax reached 17.2 euros. The proposal is currently under discussion in the Council of the European Union or its preparatory bodies and is expected to enter into force on March 1, 2028.

2. New EU Customs Administration and EU Customs Data Center: The EU intends to establish a unified Customs Administration, manage member states’ data through “Single Window”, simplify the process, use artificial intelligence and other technologies to mine the data, and eligible enterprises can also apply for the “Trust & Check “ logo to enjoy fast customs clearance. This has a huge impact on cross-border sellers’ customs clearance, and it is critical to choose a professional logistics service, such as Meest EU parcel line. It has rich experience, can grasp the customs policy in time, help sellers prepare in advance, to ensure rapid clearance of goods. The proposal has been launched since May 2023, and the Council of the European Union is currently reviewing the position of the European Parliament, and the opening and use of data centers will be carried out in phases, with mandatory use by 2038 at the latest.

3. Regarding the remote sale of goods imported from third countries and special arrangements for VAT: e-commerce platforms have to act as “importers” and are responsible for customs duties, VAT payment declarations and goods compliance reviews to ensure that goods meet EU standards. Postal operators and others meeting the conditions can also complete VAT payment declarations on behalf of their customers. The proposal is also currently under discussion within the Council of the European Union and is expected to come into force on March 1, 2028.3 The proposal is expected to be implemented in the EU.

The EU legislative process is cumbersome, with multiple institutions making decisions together. Ordinary legislative proposals have to go through “first, second and third readings”, with repeated consultations among the institutions, and may even go to the Mediation Committee. 2016 IOSS VAT reform took 5 years and 3 months from proposal to implementation, and this time the proposal is even more complicated, involving customs system reorganization and multi-country data integration, and the process may be even longer. Therefore, the proposal will come into effect as early as March 2028, and it is unlikely that it will come into effect before 2028, so sellers will have enough time to deal with it.

For cross-border sellers, the EU tax reform challenges and opportunities co-exist. The challenge lies in the increase in tax costs, pricing to re-planning; compliance review is strict, non-compliant goods are easy to shelve; market competition intensifies, small and medium-sized merchants may be squeezed share. The opportunity is that the market will be more standardized, reducing vicious competition; “price war” to “value war”, quality products have more advantages.

Sellers can respond in this way, in terms of compliance, improve commodity information, improve product quality and brand value; operation, change the strategy of low-priced store, use the buffer period to test new products and create differentiated advantages. By choosing Meest EU parcel line, you can get professional support in transportation, tax calculation, document preparation, etc., and reduce operational risks.

In short, the EU tax reform is the industry upgrade opportunities, sellers should take the initiative to adapt to the changes, compliance as the core competitiveness, pay attention to the policy dynamics, flexible adjustment strategy. With the help of Meest EU parcel line, cross-border sellers will be able to move forward steadily in the wave of globalization.

In 2025, the global trade environment is facing new challenges, and tariffs are increasing, making it more difficult for Chinese brands to enter the European market. However, in this challenging sea, the wave of “emotional consumption” is quietly emerging, bringing new opportunities for Chinese brands. When the domestic AI robot Ropet with “AI temperature” in the European market, in addition to the emotional appeal of the product itself, but also inseparable from the efficient logistics chain built by international express delivery.

First, the European “loneliness economy” to promote the new blue ocean of emotional consumption

The “loneliness” of European society is driving a shift in consumer demand from functionality to emotional value. According to data, 59% of Europeans consider “quiet travel” as their first choice for stress relief, and 45% of consumers get a positive mood boost from emotionally designed products. This demand has given rise to diversified market segments: Nordic consumers are fond of the warmth of minimalist design, and products with soft lines and olive green color schemes are highly favored; the Southern European market favors passionate emotional expression, and Italian retro aesthetic style products are still hot. At the same time, the deep penetration of the concept of environmental protection has made “sustainable emotions” an important plus point. Aroma candles made of biodegradable materials and smart devices with detachable design not only satisfy consumers’ nostalgia, but also fit their ethical consumption concept.

In such a market background, “emotional accompaniment” has become the key to pry the minds of European consumers. The success of domestic AI robot Ropet is a typical case. Its plush and rounded shape and 37℃ body temperature simulation design have awakened the instinctive closeness of human beings to soft life; the emotional resonance engine equipped with the camera captures the owner’s expression changes in real time and realizes non-verbal emotional dialogue with symbols such as love hearts and teardrops in the pupils; it is even more worth mentioning that the end-side data processing technology ensures that there is zero record of the user’s behavioral trajectory, which accurately matches the ultimate pursuit of privacy and security in the European market. The end-side data processing technology ensures zero recording of the user’s behavioral trajectory, precisely matching the European market’s ultimate pursuit of privacy and security. This series of design makes the technology both warm and safe, successfully conquering European consumers. According to the data, 71% of Ropet’s users are women aged 27-35 who live alone in the city. Through “growth-oriented interaction”, the product generates personalized responses in long-term use, creating irreplaceable emotional dependence and meeting the core demand of European consumers for continuous comfort.

Second, Meest International Express: Building a chain of instant gratification for emotional consumption

In the European “emotional consumption” market, the emotional value of the product is important, but whether it can realize “instant gratification” is also critical. meest international express has become an important bridge for Chinese brands to connect with European consumers with its efficient logistics solutions.

Meest air freight line has a significant advantage, the flexible mechanism of starting from 0.1KG, which makes the transportation of lightweight products with high emotional value more cost-effective. The fastest delivery speed of 8 days allows consumers to quickly obtain products during the peak period of emotional fluctuations, forming a positive cycle of “emotional demand – fast response – repeat purchase dependence”. What is more noteworthy is that Meest International Express has made a breakthrough in logistics services, and can send pure electric special cargo, which opens a convenient channel for AI companion products with electricity such as smart companion products and solves the common transportation problems in cross-border logistics.

From the point of view of business logic, Meest International Express builds not only a logistics link, but also an extension of emotional value. When the consumer orders, no need to wait a long time, a short time to receive the product carrying the emotion, this rapid response greatly enhanced the consumer shopping experience, but also let the brand and the emotional connection between consumers more closely.

Third, the way to break the Chinese brand overseas: emotional products + efficient logistics dual-wheel drive

Facing the challenge of tariff increase, Chinese brands need to take “emotional resonance” as the product kernel and build a complete business chain supported by efficient logistics in order to stand firmly in the European market.

In terms of product strategy, we should focus on small and light products with high emotional value, such as personalized home accessories, smart companion products and handicrafts. These products not only have the advantage of transportation cost, but also have a high emotional premium space, which can realize “small volume carrying big emotions”. At the same time, we should focus on injecting emotional stories into each product, activating cultural identity through immersive narratives, and enhancing the attractiveness of products and brand recognition.

In terms of logistics cooperation, it is crucial to choose a professional and efficient logistics partner like Meest International Express. Its efficient transportation network and solutions for special categories can ensure that products are delivered to consumers in a timely and safe manner, and that the emotional value of the products is delivered to users in the first instance. This dual-wheel drive model of “emotional products + efficient logistics” will not only help Chinese brands to cope with the challenges of tariffs, but also seize the first opportunity in the European “emotional consumption” market.

The essence of emotional value is the gentle response of technology to human nature. When Chinese brands take Ropet as a role model, let products become “emotional anchors” in consumers’ lives, and make products “run with temperature” with the efficient logistics of Meest International Express, it will surely set off a consumer boom of “Chinese warmth” in the European market, opening up a promising new path for Chinese brands to go overseas. With the efficient logistics of Meest International Express, the products will “run with temperature”, which will surely set off a consumer boom of “Chinese warmth” in the European market, and open up a new path full of hope for Chinese brands to go overseas. Join hands with Meest International Express to start your emotional consumer journey in the European market!

Recently, the cross-border e-commerce industry ushered in significant good news! The State Administration of Taxation issued a notice deciding to implement “tax refund upon departure” for goods exported by taxpayers in the form of cross-border e-commerce exports from overseas warehouses, and the policy came into force from January 27, 2025 onwards. The introduction of this policy has brought a lot of convenience to cross-border e-commerce sellers and injected new vitality into the related logistics service industry, in which Meest logistics service is playing a unique role in this trend.

Taxpayers exporting goods by way of export overseas warehouse (customs supervision mode code “9810”) can declare for export tax refund (exemption) in advance with the information of export goods declaration and other materials after the goods have been declared for customs clearance and departure from the country, and then subsequently account for tax based on the sales of goods. As early as September 2024, the State Administration of Taxation issued the “Operational Guidelines on Export Tax Refund (Exemption) for Cross-border E-commerce Exports from Overseas Warehouses”, which allowed enterprises to receive a one-time tax refund for 9810 exports from overseas warehouses. The new policy of “Tax Refund upon Departure” has further optimized the compliance environment for overseas warehouse exports.

Interpretation of policy points

The core advantage of the “Tax Refund upon Departure” mechanism: In the past, cross-border e-commerce sellers could only make tax refund declarations after the goods had been sold, which was a cumbersome process with a long waiting time. Nowadays, sellers can apply for advance tax refund as soon as the goods exported through overseas warehouses have completed customs clearance and departed from China. Even if the goods have not yet been sold, they can also declare the tax refund in advance after departure, and then account for the tax after the completion of subsequent sales, which greatly simplifies the process.

Increased flexibility and liquidity: For cross-border e-commerce sellers relying on rapid capital turnover, the “Tax Refund upon Departure” mechanism is of great significance. Sellers can get tax refund in advance, which greatly improves the liquidity of funds, so that the funds can be invested in the next round of procurement and operation more quickly, and enhance the enterprise’s anti-risk ability.

Promote the development of overseas warehouses, overseas warehouses become the standard for cross-border e-commerce sellers: Trump Tariff 2.0 brings impact to direct small parcels, increasing the cost and operational pressure of sellers. The new policy of the State Administration of Taxation, especially the “tax refund upon departure” policy, has brought light to cross-border e-commerce sellers. This policy promotes the further development of overseas warehouses, and more and more sellers are focusing on the layout of overseas warehouses to cushion the risk of high tariffs and inventory management fluctuations.

Meest Advantages and development of logistics services under policy

Under such a policy background, Meest logistics service shows strong competitiveness. with years of deep plowing in cross-border logistics field, Meest logistics has a perfect logistics network and rich industry experience. With its extensive overseas warehouse layout, it can provide sellers with efficient warehousing services and ensure smooth storage, sorting, distribution and other aspects of goods overseas.

Meanwhile, Meest logistics service can also provide sellers with professional customs declaration and inspection services to help sellers quickly complete the process of customs clearance and departure of goods, so that sellers can enjoy the dividends brought by the policy of “departure tax refund” in a timely manner. In terms of transportation, Meest Logistics has diversified modes of transportation, whether by air, sea or land, according to the seller’s needs and characteristics of the goods, to provide the most appropriate logistics solutions, to ensure that the goods are delivered to their destinations on time and safely.

In addition, Meest Logistics also continuously optimizes its own service system, strengthens collaboration with overseas partners, and improves logistics efficiency and service quality. In today’s increasingly complex global trade environment, Meest Logistics service provides cross-border e-commerce sellers with stable and reliable logistics support through its own efforts, and helps sellers better develop cross-border e-commerce business under the policy of “Tax Refund upon Departure”.

The State Administration of Taxation’s “Tax Refund upon Departure” policy creates a more favorable development environment for the cross-border e-commerce industry, while Meest Logistics Service, with its own advantages, is actively participating in it, providing a full range of logistics protection for cross-border e-commerce sellers, and jointly promoting the cross-border e-commerce industry to a new stage of development.

In Latin America, Mexico, as the second largest e-commerce market, is showing vigorous development. In recent years, its cross-border e-commerce to more than 20% annual growth rate all the way forward. With the increasingly close trade relations between China and Mexico, more and more Chinese sellers are keenly aware of the huge potential of this market and have expanded their business here.

However, the complexity of the Mexican logistics market has become a “roadblock” on the way forward for sellers. Traditional logistics services in terms of time performance is poor, poor stability, some of the remote areas of the parcel delivery may be delayed for weeks or even months, which makes the consumer shopping experience greatly reduced, but also let the seller lost a lot of business opportunities. Customs clearance is also tricky, Mexico Customs clearance requirements for imported goods is extremely strict, once the tax number problem is not handled properly or tariff payment errors, the parcel will be faced with the risk of detention, resulting in a backlog of goods, capital turnover is also affected. Moreover, the infrastructure in some areas of Mexico is relatively weak, the end of the delivery is inefficient, the lack of transparent services, the seller is difficult to grasp the final delivery of the parcel.

In the face of these difficulties, the professional “Mexico dedicated logistics company” – Simit (Meest China) actively play their own advantages, launched a tailor-made for Mexico cross-border e-commerce sellers in Mexico airmail – speed Huida products, for sellers to It provides sellers with a set of efficient, safe and compliant one-stop logistics solutions.

One of the significant advantages of Speedway’s products is the fast turnaround time. Goods can arrive at the warehouse in as little as 4 days after takeoff, enabling a quick response to market demand. Fixed out of the warehouse every Friday ensures the efficient flow of goods, helping sellers to seize the first opportunity in the fierce competition in the market. In terms of end-to-end delivery, SmarTone relies on the self-owned end-to-end delivery network of SmarTone as a “Mexican dedicated logistics company”, which not only can assist sellers in collecting customers’ tax ID numbers and solving the problem of tax ID numbers when clearing customs, but also realizes the coverage of the delivery network to the whole territory of Mexico, provides door-to-door delivery service and POD vouchers, and notifies the recipient through SMS or messages. SMS or message notification to the recipient, and 3 free delivery attempts during the delivery process, greatly improving the success rate of parcel delivery and customer satisfaction.

Price, speed Huida through the optimization of the cost structure, give the industry low price, for sellers to reduce the cost of logistics, in order to ensure the quality of service at the same time to enhance the seller’s profit margins, and become a seller in the eyes of many sellers cost-effective choice. In addition, this product is also very flexible in the transportation category, support for pure electricity, special goods and other special categories of transportation, to meet the seller’s diverse shipping needs.

In terms of service transparency, Speedwise is even better. It provides real-time tracking services and information transparency, so sellers can keep track of parcel dynamics at any time. Smithee’s professional team is responsible for communication at home and abroad, using native language services, and is able to accurately understand and meet sellers’ needs, so that sellers can feel more at ease in the process of cross-border logistics.

In terms of specific acceptance criteria, Speedway’s acceptance requirements are also very flexible, with a minimum weight of only 0.1 kg and a maximum weight of up to 30 kg; the minimum size is 9x14cm and the maximum size is 60x60x40cm, which is applicable to a wide range of products. The delivery method is by air, combined with efficient end-to-end delivery, which ensures fast and safe delivery of goods.

Compared with other products, Speedwise has obvious advantages. Timeliness, 4 days after takeoff to the warehouse, faster than other products 7 days to the warehouse; end of the delivery rely on self-owned network to achieve the whole territory door-to-door delivery, while other products are mostly third-party cooperation, part of the region there is also the case that the delivery does not cover; customs clearance capacity, the double clear to the door and the tax number of worry, while the other products are mostly for the single clear to the warehouse, need to deal with the complexity of the tax number of the seller’s own problem; the price of, the speed of the huida In terms of price, Suhuida stands out with low price in the industry; in terms of supporting categories, Suhuida supports transportation of special categories, while other products only support regular categories; in terms of service transparency, Suhuida has real-time tracking and SMS notification, while other products are not updated in a timely manner.

Choosing Speedwise is choosing efficient, safe, flexible & transparent logistics service. As a professional “Mexico special line logistics company”, Simit with Mexico air dispatch – Speedwise products, for Chinese sellers to enter the Mexican market to provide a strong logistics protection, help sellers in the field of cross-border e-commerce in Mexico to achieve better development.

In the increasingly competitive global cross-border e-commerce market, many sellers are actively exploring new growth opportunities, and the Spanish market is becoming a new star in the cross-border e-commerce field with its unique advantages. In the process of developing the Spanish market, “Meest Spain Line” plays a key role in building a bridge for sellers to this potential market.

Recently, the Bank of Spain released a report in which it raised its forecast for economic growth in 2025 by 0.2 percentage points to 2.7%. If this expectation is reached, Spain’s economic growth rate will far exceed the average level of the eurozone (the European Central Bank predicts that this year’s economic growth rate of the eurozone is only 0.9%). 2024, Spain’s economic growth of 3.2%, the eurozone’s major economies in the performance of the outstanding. This strong economic growth provides a solid economic foundation for the development of cross-border e-commerce in Spain.

Spain is located in the Iberian Peninsula in southwestern Europe, on the border between Europe and Africa, neighboring Portugal to the west and bordering France and Andorra to the northeast. As a developed capitalist country in the European Union and the fastest-growing economy in Southern Europe, Spain, with a population of 47.416 million, is the fourth largest B2C e-commerce market in Europe. While the global e-commerce business contracted during the epidemic, Spain bucked the trend, with internet penetration of 93% and 45.12 million users in 2023, yet online shopping penetration was only 63%. According to Statista, Spain’s e-commerce market revenue will reach $56.46 billion (RMB 408.6 billion) by 2029, which means that Spain’s e-commerce market has huge growth potential waiting to be tapped.

China’s cross-border e-commerce platforms have keenly captured this business opportunity, with early layout of the Spanish market by Ssangyong, Lazada, etc. In December 2024, TikTok Shop formally operated the Spanish site, and on March 11 this year, Temu also announced that it was online in Spain, offering a full range of goods. Unlike the U.S. market, where Amazon dominates, the Spanish e-commerce ecosystem is much more diversified. in the first half of 2024, Chinese e-commerce platforms’ share of the Spanish market reached 34%, far exceeding that of other European countries. Among them, TikTok has harvested a lot of traffic and business opportunities in the Spanish e-commerce market by virtue of its large user base of Generation Z users.

An in-depth understanding of the shopping habits of Spanish consumers is crucial for cross-border e-commerce sellers. In popular categories such as fashion and electronics, Spanish consumers have an extremely strong pursuit of quality and brand, and they are willing to pay higher prices for high-quality and reliable products, and are more loyal to well-known brands. Consumers of different age groups have different shopping preferences. Middle-aged and elderly groups tend to buy electronic products and travel goods; young consumers pay more attention to clothing and sporting goods. It is worth noting that nowadays, Spanish consumers pay more and more attention to the environmental protection and sustainability of products and other attributes.

Spain’s abundant festivals and celebrations, such as Christmas, Easter, Black Friday, etc., create an obvious seasonal consumption characteristic. During these festivals, consumers are enthusiastic about shopping, and e-commerce platforms and sellers usually seize these key nodes to launch large-scale promotions, utilizing discounts, full reductions, giveaways and other strategies to stimulate consumers’ desire to buy. In addition, Spaniards are hospitable and good at socializing, and shopping also carries strong social attributes. Social networks play an important role in their shopping decision-making process, and they often refer to the opinions and recommendations of friends, family members and social media before shopping, and are happy to share their shopping experience and findings after shopping. This also provides sellers with the idea that through good social interaction and word-of-mouth marketing, they can effectively guide consumers’ shopping behavior.

Logistics is a key component in cross-border e-commerce operations. Spanish consumers are increasingly demanding for online shopping logistics. According to RetailX statistics, home delivery is the third most important reason for Spanish Internet users to choose online shopping, after price advantage and convenience, 69% of them choose to have their online purchases mailed to their home and ask for a signature to sign for the delivery. To meet this demand, Meest Spain has been developed to provide a stable and reliable logistics service optimized for the Spanish market, with many advantages. Whether it’s a small item or a shipment of up to 30KG, Meest Spain has many advantages, providing a stable and reliable logistics service optimized for the Spanish market. Moreover, the special line has excellent performance in terms of timeliness, which can ensure that the goods are delivered to consumers in a shorter period of time, greatly enhancing the shopping experience of consumers. For cross-border e-commerce sellers, choosing Meest Spain line not only solves the problem of logistics and distribution, but also enhances their competitiveness in the Spanish market with its high quality service.

When the uncertainty of the U.S. market increases, more and more platforms and sellers begin to seek a multi-channel, multi-cultural, multi-category market layout. Spain has become a popular choice for cross-border e-commerce by virtue of its vast market size and huge growth potential. With Meest Spain line, sellers can not only efficiently deliver goods to Spanish consumers, but also use Spain as a base to radiate to Portugal and other EU countries, reducing comprehensive operating costs and realizing new business growth. In this market full of opportunities, Meest Spain Line will become a powerful assistant for sellers to develop business and improve competitiveness, and help cross-border e-commerce to achieve greater success in the Spanish market.

At a time when the global trade landscape is changing, cross-border merchants are facing unprecedented challenges.2025 On April 2, U.S. President Donald Trump declared a national emergency and signed into law a new tariff policy that imposes a uniform 10 percent “baseline tariff” on all countries starting April 5 and also imposes individualized “reciprocal tariffs” on large countries with large trade deficits.2026 The U.S. government has been working with the U.S. government on this issue for some time now. It also imposed personalized “reciprocal tariffs” on countries with large trade deficits. In fact, as early as February 10, Trump signed an executive order on steel and aluminum tariffs that imposed 25% tariffs on imported steel and aluminum products and eliminated exemptions for some trading partners.

These trade policy fluctuations have had a huge impact on cross-border e-commerce. Market monitoring data shows that cross-border e-commerce platforms have suffered a significant decline in performance since the implementation of steel and aluminum tariffs in February. in just five days from February 5, SHEIN’s sales in the U.S. dropped by 16% – 41%, and Temu’s sales dropped by 32%. In the face of this predicament, cross-border merchants are urgently looking for a new direction of development.

Many enterprises have set their sights on the European market. Although Germany, Britain, France and other traditional European powerhouse markets have great potential, labor expenses, maintenance costs, etc. also discourage many enterprises. At this time, the Eastern European market with its unique advantages, gradually entered the cross-border business vision, especially Romania, has become the “potential stock” in the eyes of many businesses.

As a member of the European Union, Romania occupies an important position in China-EU cooperation and is also an important country along the “Belt and Road” initiative. It is located in the central-eastern part of Europe, at the junction of the two major markets of the European Union and Eastern Europe. Whether it is expanding the EU market or the Eastern European market, it has a unique geographic advantage, which can better open up the trade channel between the two sides.

Even more attractive is the fact that registering a local company in Romania provides tariff-free access to the 27 EU markets, reaching 450 million consumers. Romania’s tax rates are among the lowest in Europe and the market has huge potential, making it an easy and rewarding choice for cross-border merchants.

In Romania’s e-commerce sector, many local e-commerce platforms have built up a vibrant shopping ecosystem, among which eMAG has performed particularly well. eMAG was founded in 2001, and after 23 years of development, it has become the largest local e-commerce platform in Romania, with 9 million active users and a monthly activity of 120 million. With 9 million active users and 120 million monthly activities, eMAG was founded in 2001 and has become the largest local e-commerce platform in Romania after 23 years of development, with 9 million active users and 120 million monthly activities. eMAG was founded as an electronics platform, and its 3C products have always been very popular, while other categories are also in the stage of rapid growth.

Take a cross-border merchant called Jayce as an example, he started to get involved in the cross-border e-commerce market after the epidemic, but his business development was greatly hindered due to the more restrictive restrictions on erotic products on other platforms. After learning about eMAG’s relatively relaxed policies, he decisively turned to this platform. As a result, his business has not only stabilized in just three months, but his sales have also grown significantly.

For Chinese sellers, eMAG’s upcoming support policies and open attitude bring great opportunities for development. eMAG’s FBE (Fulfillment By eMAG) overseas warehouse service greatly reduces the logistics burden of sellers. Sellers only need to send their goods to eMAG’s FBE warehouse, and eMAG will be responsible for the subsequent consolidation, picking, packing and distribution, allowing sellers to focus more on sales and marketing.

When it comes to the transportation of goods, “Romania Logistics” plays a key role. Choosing a safe and efficient logistics company is crucial. eMAG recommends Meest China, which has a lot of experience in working with Chinese sellers, and which offers a wide range of transportation modes to meet the needs of different sellers. Through the “Romania dedicated logistics”, sellers can efficiently complete the FBE headway logistics, with eMAG’s warehousing network to quickly reach European consumers, to enhance their competitiveness in the European market.

As the leading local e-commerce platform in Eastern Europe, eMAG has become the core booster for cross-border merchants to develop the Eastern European market by virtue of its high market share in Romania, Bulgaria and Hungary, perfect logistics network and localized operation support. With the advantages of broad market, multi-language support, logistics, rich products, low entry threshold and various marketing activities, eMAG maintains a leading position in Romania and even in the e-commerce market of Southeast Europe. For e-commerce platforms and sellers who want to enter this market, eMAG is a high-quality choice that should not be missed. The “Romania Specialized Logistics”, which closely matches with it, is an important guarantee to help cross-border merchants succeed in this market.

In recent years, Chinese e-commerce platforms have continued to make an impact in the international market, especially in Europe, changing the global retail landscape at an unprecedented rate. According to the latest NIQ Consumer Online Panel report, in the first half of this year, Chinese e-commerce platforms such as Alibaba and Temu have reached a market share of 34% in Spain.

Behind this bright achievement is the continuous optimization and innovation of Chinese e-commerce companies in terms of product variety, price advantage, logistics efficiency and user experience. Take Alibaba’s Miravia as an example, since its launch in Spain in December 2022, the platform has quickly won the favor of Spanish consumers with its rich product categories such as beauty and personal care, fashion apparel, home and garden, and electronics, as well as attractive incentives such as discounts for new users, free delivery, and 30-day free returns.

However, in terms of cross-border logistics, Alibaba is also facing new challenges and opportunities. Although existing cross-border platforms such as Global Sell-through have price advantages, long transportation time has been a major pain point for consumers. And the emergence of Meest Spain special line provides Chinese e-commerce enterprises with better logistics solutions.

Meest Spain Line is a professional logistics service launched by Meest Group for the Spanish market. It is characterized by high efficiency, stability and wide coverage, which can effectively solve the logistics bottleneck of Chinese e-commerce in the Spanish market.

First of all, Meest Spain special line has achieved significant optimization in transportation time. By optimizing the logistics routes and improving the transport efficiency, Meest Spain Line can ensure that the goods are quickly delivered to the hands of Spanish consumers, which greatly shortens the transport cycle and improves the shopping experience of consumers.

Secondly, Meest Spain special line also has obvious advantages in logistics tracking. It provides full visualization of the logistics tracking service, so that merchants and consumers can understand the status of the transportation of goods in real time, increasing the transparency and controllability of logistics.

In addition, Meest Spain special line also has strong local distribution capability. In Spain, Meest has an extensive distribution network and a professional distribution team, which can ensure that the goods are delivered safely and accurately to every corner.

Meest Spain line can not only serve as a powerful supplement to the logistics of users of platforms such as Global SmarTone, but also provide stronger logistics support for merchants on emerging platforms such as Miravia, further enhancing the competitiveness of Chinese e-commerce in the Spanish market.

In a word, the emergence of Meest Spain special line has injected a new impetus for the development of Chinese e-commerce enterprises in the Spanish market. As Chinese e-commerce in the Spanish market continues to deepen, Meest Spain line will play an increasingly important role in helping Chinese e-commerce in the Spanish market to speed up again and create another brilliant.