The 90’s Fashion Designer and Meest Logistics Service’s Global Fashion Trailblazer Journey
In the current wave of globalization, Chinese design, like a rising star, is shining on the world stage with an unstoppable attitude. In this brilliant wave of culture and creativity, Ms. Li, a 90-year-old independent designer from Guangzhou, in the guise of a brave pioneer, with her infinite love of fashion and unique insights, has left a colorful mark on the global fashion map, and behind her, there is always the solid support of Meest China’s logistic services like a rock.
Ms. Li has been obsessed with fashion design since she was a child, and those beautiful fashion magazines and unique design works inspired her to set up her dream. After graduating from university, she did not hesitate to join this industry full of challenges and opportunities. With her talent and hard work, she quickly made a name for herself in the industry. However, she is not satisfied with this, she knows that China’s rich cultural heritage is an inexhaustible source of inspiration for fashion design, so it has become her firm goal to promote the works of Chinese designers to the international market, so that the world can enjoy the charm of Chinese fashion.
In 2022, Ms. Li set her sights on the Ukrainian market. This land, which contains huge consumer potential and unique fashion culture, is also accompanied by many uncertainties. However, Ms. Li was undaunted by the challenge and opened up the situation with an innovative marketing strategy. Instead of the traditional expensive advertising campaign, she took a different approach by joining hands with a local photographer and inviting Ukrainian models to take stunning photographs dressed in exquisite clothes by Chinese designers. These photos quickly became a hot topic on social media, making Chinese fast-fashion clothing an overnight sensation in the Ukrainian market, and successfully bringing Chinese design into the Ukrainian consumer’s view.
In the journey of expanding the international market, time is the key to victory. In order to make the latest designs reach the Ukrainian and even European markets as fast as possible, Ms. Li often works day and night, regardless of the time difference of 5 to 6 hours. She even spends many consecutive nights in the company, just to precisely control every detail, to ensure that the design can reach consumers in time, and to seize the first opportunity in the fierce competition in the market.
In this process, the efficiency and stability of logistics is crucial. Ms. Li finally chose Meest China among many logistics service providers, she has very high requirements on the timeliness and controllability of logistics, she often indicates the time of the appointment of the photographer on the outer package of the parcels, and requires that the parcels must be delivered accurately, with an error of no more than 2 days. This almost demanding requirement is a great challenge for cross-border logistics, but Meest China perfectly accomplished the task with its deep accumulation in the Ukrainian market and professional and efficient service team.
In addition, as a pioneer in cross-border trade in fast fashion, Ms. Li wants to devote more energy to market development, which requires a one-stop nanny service from the logistics service provider. From domestic door-to-door pickup, acceptance inspection and packing, to export and destination country customs clearance, to final delivery and cargo tracking, Meest China can satisfy all of them, and its “customer-oriented” concept and strong customs clearance capability make Ms. Li worry-free, and the two sides have built up a deep trust as a result.
