The Spanish E-commerce Market is Thriving, and Spanish Courier Meest Becomes a Powerful Tool for Foreign Trade Expansion
In 2025, the global e-commerce market is undergoing unprecedented transformation driven by digital technology. It is expected that by 2034, the market size will grow from 18.77 trillion U.S. dollars in 2024 to 75.12 trillion U.S. dollars, with a compound annual growth rate of 14.9%. Against this backdrop, TikTok, with its unique “content + interest” model, has rapidly emerged as the core position of social e-commerce. Its global user base has exceeded 2.05 billion, and the average daily user duration is as high as 95 minutes, far exceeding Instagram’s 62 minutes. As one of the emerging markets in Europe, Spain’s e-commerce industry is showing great potential and vitality.
Spain’s e-commerce revenue is expected to reach 39.81 billion U.S. dollars in 2025, with more than 30 million social media users, and TikTok users’ average daily usage time is in a leading position. The best-selling categories in the Spanish market show obvious localized characteristics, with strong demand for health supplements, perfumes, headphones and other products. The market share of beauty and personal care and communication electronics categories exceeds 40%. Spanish consumers have high requirements for product quality and brands, especially in the fields of fashion and electronic products. They are willing to pay higher prices for high-quality and reliable products. In addition, Spain has a rich festival culture. Christmas, Easter, Black Friday and other festivals are important shopping peaks. Consumers are sensitive to promotional activities, and means such as discounts and full reductions can effectively stimulate purchasing desire.
However, the Spanish market also has some challenges. Amazon and the local platform El Corte Inglés dominate the market, and the competition is fierce. Consumers’ trust in social e-commerce is relatively low. Sellers need to strengthen KOL endorsement and provide high-quality products and services to enhance brand image and consumers’ trust. In addition, although Spain’s logistics infrastructure is relatively developed, it may also face problems such as transportation delays in the peak season, which requires a reliable logistics partner to ensure that goods can be delivered in a timely manner.
In the logistics challenges of the Spanish market, the Spanish courier Meest is building a path for cross-border sellers through customized services. Its 13-20 day air freight special line covers Spain and 26 EU countries. Relying on more than 150,000 independent pick-up points across Europe and “white-glove delivery” services, it solves the last-mile delivery problem; IOSS one-stop tax service and CE certification pre-audit increase customs clearance efficiency by 60%, effectively reducing tax risks; Aiming at the consumption characteristics of the Spanish peak season, Meest’s forward warehouse layout and 72-hour express delivery plan have helped many TikTok Shop sellers double their order volume during “Black Friday”. From Madrid to Barcelona, Meest is efficiently connecting Chinese goods with Spanish consumer enthusiasm through its logistics network.
