The Spanish Market’s Consumption Heat is Surging, and Meest’s Spanish Air Export Line Empowers TV Foreign Trade
On the Iberian Peninsula in western Europe, Spain is emerging as a blue ocean market in the eyes of foreign trade professionals with its vigorous consumption vitality. This developed country, home to 48.59 million people, had a GDP of 1.46 trillion euros in 2023, with a per capita GDP exceeding 30,000 US dollars. Such a strong economic foundation has given rise to robust consumption demand. Especially in the e-commerce sector, a 93% internet penetration rate has nurtured a huge online consumer group. The retail e-commerce revenue, which reached 41 billion US dollars in 2022, is expected to exceed 60 billion US dollars by 2025. Among them, cross-border e-commerce transactions account for more than 50%, and large household electronics such as televisions have become star categories in cross-border consumption.
The activity in the Spanish TV market stems from the multiple drivers of technological iteration, consumption upgrading, and scenario reconstruction. In the high-end apartment areas of Madrid, the penetration rate of 4K ultra-high-definition TVs has reached 72%. OLED curved-screen TVs, with their ultra-thin bodies and immersive picture quality, have become a standard configuration for young families during decoration. Data shows that the sales volume of smart TVs in Spain increased by 18.3% year on year in 2023, and the proportion of models with AI voice control and smart home interconnection functions has increased to 65%. Consumers are willing to pay a 30%-50% premium for such high-end products.
Seasonal consumption waves further amplify market potential. During Black Friday every year, the daily passenger flow of home appliance stores in Barcelona exceeds 100,000, and the sales of TV categories account for 35%. In the month before Christmas, the number of TV orders on Madrid’s e-commerce platforms surged by 200% month on month, and many families choose to replace large-screen TVs as family entertainment centers during festivals. It is more noteworthy that the industrial cluster effect of Catalonia, the second largest autonomous community in Spain, has given birth to supporting needs for automotive electronics and home appliance maintenance, and the cross-border procurement volume of TV components has increased by an average of 12% annually.
The change in consumption concepts has also injected continuous vitality into the market. The Spanish tradition of “hedonism” in consumption is reflected in the pursuit of quality life in TV purchase. Surveys show that 62% of consumers obtain purchase suggestions through YouTube reviews and Instagram influencer recommendations, and brand stories and a sense of technology have become the key factors to impress them. On cross-border e-commerce platforms, Chinese brand TVs are gradually breaking the mid-to-high-end market long occupied by local brands with their cost-performance advantages.
Facing this blue ocean, logistics timeliness and service stability have become the key for foreign trade professionals to explore the market. Meest’s Spanish air export line has a stable timeliness of 13-20 days, directly delivering goods from China to Spain and 26 EU countries. It covers a last-mile network of more than 150,000 self-service pick-up points across Europe, perfectly solving the “last-mile” delivery problem for large household appliances. Aiming at the transportation needs of electronic products such as TVs, this line supports the carriage of compliant lithium batteries and electronic devices, provides nationwide free pickup for goods weighing 5-30 kg, and offers IOSS one-stop tax services, which greatly simplifies the customs clearance process for cross-border e-commerce.
In today’s Spanish market, TV consumption has been upgraded from single hardware purchase to the construction of family entertainment scenarios. With the triple advantages of “timeliness + compliance + service”, Meest’s Spanish air export line not only solves the basic needs of cross-border logistics but also helps foreign trade enterprises deeply participate in the wave of Spanish consumption upgrading through value-added services such as forward warehouse layout and intelligent route planning. When families in Madrid sit around Chinese brand smart TVs to watch La Liga matches, behind them is the logistics network woven by Meest’s line, which is closely connecting Chinese intelligent manufacturing with Spanish life aesthetics and opening up an efficient air corridor for foreign trade growth.
