Rozetka 2026 Shenzhen Qianhai Closed-Door Conference Concludes Successfully
On April 3, 2026, the “New Blue Ocean of Eastern European E-commerce · Shenzhen Qianhai Closed-Door Briefing Session”, hosted by Ukraine’s leading e-commerce platform Rozetka and co-presented by Meest China, concluded successfully in Shenzhen Qianhai.
This event invited a number of core decision-makers in the cross-border ecosystem by invitation only, covering representatives from payment, ERP, logistics, media, industry associations and industrial belts. During the closed-door exchanges, the official Rozetka team interpreted the platform’s latest strategies and 2026 new cross-border cooperation models in depth for the first time in China, and conducted high-quality Q&A sessions and free docking with partners on site.
Market Opportunity Launch: The Cross-Border Boom in Ukraine Has Arrived
At the event, the Rozetka team shared the latest data on Ukraine’s cross-border e-commerce market:
- The volume of cross-border parcels in Ukraine is expected to exceed 100 million in 2025, a year-on-year increase of 33%;
- The total import volume of cross-border e-commerce in 2025 is expected to reach 1.42 billion US dollars;
- The compound annual growth rate (CAGR) of the market from 2024 to 2027 is expected to be as high as 22.6%;
- Goods worth less than 150 euros are exempt from import tariffs, providing a significant price advantage for Chinese commodities.
These data made the ecological partners present deeply realize that Eastern Europe, especially Ukraine, is becoming the next new engine for cross-border growth.
Rozetka Platform Strength: A Giant in Ukraine’s Digital Commerce
As Ukraine’s No.1 e-commerce platform, Rozetka’s market position cannot be ignored:
- 6.2 million active users (with at least one order in the past 12 months);
- The 5th most visited website in Ukraine;
- The Rozetka-Evo platform accounts for 50% of Ukraine’s e-commerce market share;
- The GMV reached 1.2 billion US dollars in the past 12 months;
- Brand awareness and preferred online shopping destination are both 2-4 times that of competitors.
Rozetka has built a complete ecosystem including payment (RozetkaPay), logistics infrastructure and Rozetka ID, providing one-stop overseas solutions for international sellers.
Closed-Door Exchanges and Ecological Linkage
In the free Q&A session, the official Rozetka team conducted in-depth one-on-one exchanges with ecological partners such as payment, ERP, logistics and media. Many partners said that this event featured “high information density, clear models and strong willingness to cooperate”, making it a truly rewarding closed-door sharing session with practical insights.
Dozens of “Ecological Cooperation Intent Cards” were also collected on site. The Rozetka China team will follow up one by one after the event to promote the implementation of substantive cooperation such as payment interface connection, ERP docking, logistics solutions and joint investment promotion.
Looking to the Future: Rozetka Grows Together with China’s Cross-Border Ecosystem
The successful holding of this closed-door briefing session marks the official launch of Rozetka’s in-depth layout in the Chinese market. In the future, Rozetka will continue to optimize platform tools, expand the local team, deepen cooperation with partners such as Meest, and provide Chinese sellers with a simpler, more efficient and more profitable channel to go global in Eastern Europe.
Thanks to all ecological partners who took time out of their busy schedules to attend, and also thanks to Meest China for co-presenting this event.
The door to the new blue ocean in Eastern Europe has been opened. Rozetka looks forward to moving forward side by side with you in the next wave.
Rozetka China Office
April 2026
