Explore the Latin American e-commerce market: how Chinese sellers with “logistics services” to seize the opportunity and strategy
As one of the fastest-growing e-commerce regions in the world, Latin America has more than 300 million e-commerce users, and it is expected that by 2027, this number will grow by more than 20%. In the vast market of Latin America, Brazil and Mexico, the two economies each occupy about 30% of the share of Latin American e-commerce, Chinese sellers can not miss the treasure site. However, in order to ride in this market, high-quality logistics services play a pivotal role.
Data released by the Mexican Ministry of Economy shows that Mexico attracted as much as 36.058 billion U.S. dollars of foreign direct investment in 2023, an increase of 2.2% year-on-year, a record high. This data not only highlights the vitality of the Mexican market, but also attracts the attention of many Chinese exporters.
据Statista发布的《eCommerce – Mexico》报告预测，2025年墨西哥电商收入将达到441.5亿美元。其中，食品类电商预计收入98.5亿美元，时尚和消费电子类分别可达61.2亿美元和58.7亿美元。特别是消费电子领域，预计在2024至2029年间增长58.59%，到2029年市场规模有望攀升至80.9亿美元，用户数量将增至1.06亿人。
Mexico’s market structure offers unique conditions for e-commerce development. With a high percentage of young population, 41.3% of the population is under 25 years old, these new generation of consumers are familiar with the Internet and are keen on online shopping, injecting a steady stream of vitality into the e-commerce market. Meanwhile, the high urbanization rate of 81% also creates a huge potential customer base. In addition, Mexico’s GDP per capita continues to grow, reaching $11,497, which means consumers have strong purchasing potential.
For Chinese sellers, the layout of the Mexican e-commerce market is rich and diverse channels. As the largest comprehensive e-commerce platform in Latin America, Mercado’s Mexico station is one of the core markets. Since 2025, Meiktok has lowered its self-sending freight charges (up to 18% reduction), and sellers can send parcels directly from China to Mexico, with postal parcels, dedicated logistics (such as Meest China) and other options available, and dedicated logistics can also reach remote areas.The Mexican station of the TikTok Shop, which officially went on line in January 2025, is a high-growth e-commerce track for Chinese sellers, and it will open up a new market for Chinese sellers in Latin America. TikTok Shop Mexico was officially launched in January 2025, cutting into Mexico’s high-growth e-commerce track with the advantage of short-video traffic, opening a new door for Chinese sellers to enter the Latin American market.Temu Mexico reduces the threshold of sellers’ operation through the semi-hosting mode, and combines localized logistics and subsidy policies to provide a new development path for Chinese sellers. Amazon Mexico has become an important springboard for Chinese sellers to enter the Latin American market by virtue of the high recognition of international brands, the large number of young consumers and the high acceptance of Chinese brands. In addition, there is Coppel, a local veteran retailer in Mexico, which focuses on cost-effectiveness, covers multiple categories, and has a monthly visit volume of 50 million times; SHEIN, since the layout of the Mexican market in 2018, has rapidly risen to become the head brand in the local fashion field by virtue of its low-priced strategy and localized operation; and Sizzler, which has full category coverage, mature platform traffic and policy support, can be used through postal parcels or special line Logistics (such as Meest China) direct from China logistics, but also support the line with electricity products; Falabella as Latin America’s largest integrated retail group, “offline retail + logistics” closed-loop ecology as the core, Chinese sellers can pay attention to its offline channels and financial scenarios of cooperation opportunities.
Among the many logistics services, some logistics service providers provide tax-free number shipment services, such as Meest China Mexico tax-packed special line, with fast timeliness and low freight rates, effectively reducing the tax threshold for small and medium-sized sellers. In the Latin American e-commerce market, in addition to its own advantages as a blue ocean market, rich and diverse promotional activities also bring business opportunities for sellers. During the promotional season, Latin American consumers, who emphasize on cost-effective shopping, are enthusiastic, and sellers’ sales during the holiday promotional period are often much higher than usual.
However, although the Latin American e-commerce market has great potential, it also has many challenges. Despite its annual growth rate of more than 20%, problems such as lagging logistics infrastructure, inefficient customs clearance, and poor tailgate delivery time constraints are seriously restricting the development of sellers. In addition, high tariffs, payment fraud, and operational challenges caused by cultural differences also need to be solved. At this time, professional logistics services are particularly important.
Meest China International Logistics has been plowing into the Latin American market for 15 years, serving more than 10,000 Chinese sellers, and knows the customs policies and consumer habits of Mexico and other countries very well. Through diversified transportation channels, Meest China is able to meet the needs of different customers in terms of time and cost. Its one-stop logistics service solution of “headway transportation + self-managed terminal delivery” strongly supports sellers to carry out small-volume trial orders and replenishment of large quantities, which helps sellers break through the bottleneck in the Mexican market, stand firmly in this market full of opportunities, and realize the take-off of their business.
Come to Meest China and unlock the new dynamics of growth in the Latin American market!
