Wear armor to the sea “hot” tide is coming, logistics services into the key “escort”

Can you imagine? A small nail piercing actually contains huge commercial energy, creating an industrial legend with an annual sales volume of more than 8 billion yuan! Donghai County, Lianyungang, Jiangsu Province, a place once famous for natural crystals, is now shining in the fingertip economy, and has successfully created a mature nail piercing industry chain, with its products selling well across the country and even overseas, and in the first two months of 2025 alone, the production volume exceeded 30 million pairs, with sales amounting to 3 billion yuan.

Wearable nails are popular because they are a convenient and fashionable nail product that can be worn and removed at any time in a variety of styles. For young women who pursue fashion, it is like a magic prop that can quickly change the look. No need to spend a lot of time to go to the nail salon, their own home a stick a paste, according to the day’s wear style to complete the hand “dress up”, both cheap and convenient, but also can always change often new.

In China, the wearable nail market has developed quite maturely, ranging from affordable factory nails to handmade designer models costing hundreds of dollars, catering to the needs of different consumers. Some time ago, the Rift Claw nail art, which became popular due to “Ne Zha 2”, became a hot topic on social media due to its complicated and time-consuming production process, and its selling price was even as high as 1,000 yuan.

Looking around the world, the wearable armor market is even hotter. Nicki Minaj, a famous rapper, launched her own nail wear brand in 2023, and has been personally demonstrating how to bring in the goods. Other brands also use social media such as ins and TikTok to direct users to independent sites to buy. Overseas consumers’ demand for nail art is not only limited to basic styles, but they are also keen on beautiful and exaggerated personalized designs, with customized wearable nails and nail art products made of environmentally friendly materials being popular categories. Moreover, at present, wearable nails in overseas e-commerce markets are mostly concentrated in the low-end segment, and there is a large gap in the middle and high-end markets, which provides an excellent development opportunity for Chinese sellers. By improving design and quality, Chinese nail products can fill this gap and meet consumer demand for high-quality nail products.

In addition, the rise of overseas live streaming with goods has opened up new channels for nail products to go overseas. Consumers can visualize the effect of nail art through live broadcasting, and the recommendation of anchors has greatly enhanced the trust and sales of products. During important overseas festivals such as Easter, e-commerce platforms such as Amazon and eBay launch special promotions, providing good exposure and sales opportunities for Chinese nail products.

However, in order to succeed in overseas market, besides high quality products and accurate market positioning, logistics service is a key factor. meest China, as a professional logistics partner, provides a full range of logistics protection for Chinese nail products going overseas.

In terms of logistics services, Meest China has a significant advantage, as nail products are usually small in size and light in weight, but require high levels of packaging and transportation. Nail care products are usually small in size and light in weight, but have high requirements for packaging and transportation, Meest China provides customized logistics solutions to ensure that the products are in good condition during transportation and reach the consumers safely. With more than 15 years of experience in international transportation, Meest China is familiar with the customs clearance process in various countries and is able to handle complex procedures quickly, saving time and costs. Its wide distribution range allows it to deliver goods to Central Asia, Europe, Mexico and other countries and regions, and provide fast and reliable last-mile delivery services. When selling wearing nails, glue and small wooden sticks, which are often used as gifts, are sensitive goods and are subject to transportation restrictions, but Meest China is able to solve this problem by providing one-stop logistics solutions so that sellers have no worries.

With the growing demand for nail products from global consumers, Chinese nail products are becoming more and more popular in the global market due to their innovative design and high cost performance. With Meest China’s logistics service, Chinese nail products can be delivered to global consumers smoothly, letting the world feel the charm of Made in China.