A New Way Out for Cross-Border Merchants under Tariff Changes: Layout of Romanian Market and Specialized Logistics
At a time when the global trade landscape is changing, cross-border merchants are facing unprecedented challenges.2025 On April 2, U.S. President Donald Trump declared a national emergency and signed into law a new tariff policy that imposes a uniform 10 percent “baseline tariff” on all countries starting April 5 and also imposes individualized “reciprocal tariffs” on large countries with large trade deficits.2026 The U.S. government has been working with the U.S. government on this issue for some time now. It also imposed personalized “reciprocal tariffs” on countries with large trade deficits. In fact, as early as February 10, Trump signed an executive order on steel and aluminum tariffs that imposed 25% tariffs on imported steel and aluminum products and eliminated exemptions for some trading partners.
These trade policy fluctuations have had a huge impact on cross-border e-commerce. Market monitoring data shows that cross-border e-commerce platforms have suffered a significant decline in performance since the implementation of steel and aluminum tariffs in February. in just five days from February 5, SHEIN’s sales in the U.S. dropped by 16% – 41%, and Temu’s sales dropped by 32%. In the face of this predicament, cross-border merchants are urgently looking for a new direction of development.
Many enterprises have set their sights on the European market. Although Germany, Britain, France and other traditional European powerhouse markets have great potential, labor expenses, maintenance costs, etc. also discourage many enterprises. At this time, the Eastern European market with its unique advantages, gradually entered the cross-border business vision, especially Romania, has become the “potential stock” in the eyes of many businesses.
As a member of the European Union, Romania occupies an important position in China-EU cooperation and is also an important country along the “Belt and Road” initiative. It is located in the central-eastern part of Europe, at the junction of the two major markets of the European Union and Eastern Europe. Whether it is expanding the EU market or the Eastern European market, it has a unique geographic advantage, which can better open up the trade channel between the two sides.
Even more attractive is the fact that registering a local company in Romania provides tariff-free access to the 27 EU markets, reaching 450 million consumers. Romania’s tax rates are among the lowest in Europe and the market has huge potential, making it an easy and rewarding choice for cross-border merchants.
In Romania’s e-commerce sector, many local e-commerce platforms have built up a vibrant shopping ecosystem, among which eMAG has performed particularly well. eMAG was founded in 2001, and after 23 years of development, it has become the largest local e-commerce platform in Romania, with 9 million active users and a monthly activity of 120 million. With 9 million active users and 120 million monthly activities, eMAG was founded in 2001 and has become the largest local e-commerce platform in Romania after 23 years of development, with 9 million active users and 120 million monthly activities. eMAG was founded as an electronics platform, and its 3C products have always been very popular, while other categories are also in the stage of rapid growth.
Take a cross-border merchant called Jayce as an example, he started to get involved in the cross-border e-commerce market after the epidemic, but his business development was greatly hindered due to the more restrictive restrictions on erotic products on other platforms. After learning about eMAG’s relatively relaxed policies, he decisively turned to this platform. As a result, his business has not only stabilized in just three months, but his sales have also grown significantly.
For Chinese sellers, eMAG’s upcoming support policies and open attitude bring great opportunities for development. eMAG’s FBE (Fulfillment By eMAG) overseas warehouse service greatly reduces the logistics burden of sellers. Sellers only need to send their goods to eMAG’s FBE warehouse, and eMAG will be responsible for the subsequent consolidation, picking, packing and distribution, allowing sellers to focus more on sales and marketing.
When it comes to the transportation of goods, “Romania Logistics” plays a key role. Choosing a safe and efficient logistics company is crucial. eMAG recommends Meest China, which has a lot of experience in working with Chinese sellers, and which offers a wide range of transportation modes to meet the needs of different sellers. Through the “Romania dedicated logistics”, sellers can efficiently complete the FBE headway logistics, with eMAG’s warehousing network to quickly reach European consumers, to enhance their competitiveness in the European market.
As the leading local e-commerce platform in Eastern Europe, eMAG has become the core booster for cross-border merchants to develop the Eastern European market by virtue of its high market share in Romania, Bulgaria and Hungary, perfect logistics network and localized operation support. With the advantages of broad market, multi-language support, logistics, rich products, low entry threshold and various marketing activities, eMAG maintains a leading position in Romania and even in the e-commerce market of Southeast Europe. For e-commerce platforms and sellers who want to enter this market, eMAG is a high-quality choice that should not be missed. The “Romania Specialized Logistics”, which closely matches with it, is an important guarantee to help cross-border merchants succeed in this market.
